Law Enforcement Agencies Essay

Identify three federal law enforcement agencies. Roles and responsibilities and comparison of local and state law enforcement duties, functions, and their two main differences. The duties, functions, and responsibilities of Local Law Enforcement agencies are as follows: They are required to arrest law violators, perform routine patrol, investigates crimes, enforce traffic laws (including parking violations), provide crowd and traffic control for example parades and other huge public events. Today they also have duties such as: Performing the duties of coroners, tax assessors, tax collectors, keepers of county jails, court attendants, and executors of criminal and civil processes, as well as law enforcement officers. The duties, functions, and responsibilities of State Police Agencies are as follows: patrol small towns and state highways, regulate traffic, and have the primary responsibility to enforce some state laws. They also carry out many duties for local police agencies, such as the managing of state training academies, criminal identification systems, and crime laboratories. Some of the differences between the state and the local police are as follows: State police cooperates with an assortment of law enforcement agencies such as local police, the highway patrol, and park or forest rangers. Really the differences between a sheriff and a police officer vary slightly from state to state, which sometimes lead to confusion. Three federal law enforcement agencies are: Federal Bureau of Investigation (FBI), Drug Administration or Agency (DEA), and the Alcohol Tobacco Firearms (ATF). â€Å"The FBI is a threat-based, intelligence driven national security organization, their principal investigative arm of the U.S. Department of Justice and a full member of the U.S. Intelligence Community,†(FBI 2010). These agents are â€Å"dedicated men and women of the DEA are working hard to investigate and arrest the traffickers of the dangerous drugs.† These agents also help keep our schools and neighborhoods safe and secure. The â€Å"Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) seeks to reduce alcohol smuggling and contraband cigarette trafficking activity, divest criminal and terrorist organizations of monies derived from this illicit activity and significantly reduce tax revenue losses to the States,† (ATF 2010). These agents are also reducing violent crime, and enforcing the Federal explosives laws and regulations. These agents are working to enforce Federal firearms laws and regulations.  All these agents whether local, state or federal work together to protect the United Sates residents from all criminals activities.

Act three of the crucible Essay

This leaves Mary Warren accused, with no way out, as Abigail expands on this statement to make it seem more realistic. Abigail has achieved what she wanted, she has gotten the attention away from herself using her accusations. The tension builds as we don’t know what Abigail is going to do next and we know that she is capable of destroying peoples lives. The Puritan society meant that everything revolved around God, the girls, knowing this, found that the strongest way to act was to accuse people of being against God. It would make them look in a better light as they are doing Gods work by ferreting the evil out of the village. Danforth, Hale and Hathorne believe that God is using the girls to help the village. This constant reference to the Bible and repetition of the puritan beliefs adds to the tension as it shows that they will not doubt the â€Å"messengers of God†. There is also a moment of humour were Proctor forgets one of the commandments, when he is trying to prove his wife’s innocence. Throughout the whole ordeal Proctor stands as the voice of reason, speaking the truth but not being heard over the tumult of lies. He voices sensible faults to Abigail’s accusations. When Abigail sees a yellow bird, Proctor says that he can’t see it and asks Hale the same thing even though he is being quieted by Danforth as he is trying to get the words out. He asks Hale because he thinks that Hale is starting to lose faith in the reliability of the court and calls to him for back up and support. He frantically tries to tell Danforth that the girls are just pretending in order to help Mary Warren, other wise he would feel guilty for Mary’s fate because he brought her there and told her to face up to Abigail and to tell the truth, â€Å"They’re pretending, Mr. Danforth! . . . They’re gulling you Mister! † This again adds to the tension as everyone is shouting over each other and the anger builds. As soon as everyone has been calmed down, once more they begin to yell their accusations over each other. The tension is built in peaks and troughs to keep the audience on edge. It is first built at the beginning when the characters first come on stage. It is lulled by Hale who asks for calm, and as they discuss the proceedings rationally, it is raised once more upon the entrance of Proctor as Parris claims he is there to overthrow the court. Another raise in tension is when Proctors wife is accused of keeping poppets in the house. Proctor cannot, despite the confession of Mary Warren, convince Danforth that it did not belong to Elizabeth. Abigail becomes worried that Danforth is starting to believe Proctor and so to strengthen the girls’ story she pretends she can feel a cold wind which is freezing her. The other girls pick up the act quickly and can also feel the wind. Proctor knows that they are only acting but cannot convince anyone else, as the girls’ have done it so much they start to believe it themselves. Act three – â€Å"Abigail : I – I know not. A wind, a cold wind, has come. (her eyes fall on Mary) Mary : (terrified, pleading) Abby! Mercy : (shivering) Your Honour, I freeze! Proctor : Their pretending! Hathorne : She is cold, Your Honour, touch her! † Abigail makes several attacks like this on Mary, when her and the other girls copy everything that Mary says and the one which finally cracks her, the yellow bird story. All these fantasies which Abigail makes up adds to the tension as we do not know what will happen to Mary if she does not confess. When Mary accuses Proctor she thinks she is doing what Abigail wants her to do but it ruins Abigail’s plan to get rid of Proctors wife so she could be with him instead. This is the end of the climax where Proctor is so angry at the injustice of the events and terrified of what with happen to him that in a moment of outrage that seals his arrest and ultimate hanging when he shouts out, â€Å"I say – I say – God is dead! † In the video the fury of the towns people is shown as they, in a Theocracy, feel very strongly about blasphemy. Proctor has seen the truth as he says that both Danforth and himself are doomed to hell as they have both sinned, â€Å"Proctor : God damns our kind especially, and we will burn , we will burn together! . . . You are pulling Heaven down and raising up a whore! † Hale has had enough and says he had nothing to do with the court proceedings and the overall verdict and storms out of the court. This is the final climax that Millar was building to the end were Proctor is so angry at Abigail and the court that he doesn’t care any more. When he says, â€Å"I say – I say – God is dead! † He is basically signing his own death warrant as the tolerance for blasphemy in his society was non-existent. Proctor knew this and knew this would anger everyone but he also knew that he couldn’t win. The end of the scene ends in chaos, as Hale storms out, The court falls apart, symbolising the less than perfect world of the Theocracy and their entire beliefs, which do not work when people have the freedom to lie and cause such thing as murder to happen legally and with the authorisation of the courts. I think that the point Arthur Miller is trying to make is that people will only believe what they want to believe. Also, there is not a straight line drawn through right and wrong, how crime and punishment are often influenced by thoughts, feelings and individual ideals. I think he is also trying to say that good doesn’t always conquer over evil no matter how superior their principals, intensions or morals are. Stephanie Moore English – Crucible essay Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

International Foundation Programme Essay Example | Topics and Well Written Essays - 1000 words

International Foundation Programme - Essay Example 1. Question One According to the statistics from the United Kingdom Council for International Student Affairs (UKCISA), the number of international students from Europe enrolled in UK’s institutions of higher education was about 428,225 for the year 2010-2011. This indicates that there was a considerable increase in the number of students of approximately 6% compared to 2009-2010 405,810 students. International students make up 14% of full-time first-degree students, 70% of post degree full-time students, and 48% for full-time research degrees students (UKCISA). Among these, 26% are currently students in London, with about 11,320 of these students originating from Cyprus. Majority of the students currently studying in the UK are from the Republic of Ireland, with a student population of 16,855 (UKCISA). Majority of these students opt to study in the United Kingdom, as the standards of the education system in the UK are way above those in their countries of origin. If we look a t Cyprus for instance, the state is a relatively small island with lack of competitive marketing especially in the education sector. Therefore, UK becomes an enticing option for most of the Cypriots, as it is quite a big and powerful country. After completion of studies, a significant portion of these international students hopes to find employment opportunities within the UK labour force industry (UKCISA). 2. Question Two Because of globalization, the importance of English is growing inevitably. An analytical look and study at the world today indicates that there are 53 countries that predominantly use English as their official language or widely spoken. Statistics indicates that there are 192 independent countries across the globe. When we put this number into math, nearly 27% of the world countries do know English. Twenty-seven percent is quite a high number when compared to variety of different languages (Georgieva and James, 2010:37). Now if we look at this research it is clear that the demand for English should be high. Strong countries such as, UK, USA and Canada are English speaking countries, which makes English even more alluring. As seen from the analysis of world in general, English is stronger in some countries than in others across the world. If we take Europe for example, English is not that important. All rules and regulations are written in every language, which this creates more flexibility in terms of trade. English is quite important in world countries therefore nowadays countries like China are getting stronger in world market. As china now has one of the strongest economies and production power, this may make Chinese a must language rather than English. Globalization has made English such an important language that people compare it to basic skills of modern life, comparable to using a personal computer or driving a car (Georgieva and James, 2010:38). 3. Question Three International Foundation Year (IFY) helps students in their English as well as informing them of the education system of UK. The foundation incorporates rules of writing essays and the manner in which to do presentations. The international foundation year helps the student to gather all these important information so that they can improve their English. In addition, the foundation helps the person for the 1st year of university education (Page, 2006:119). It instils a sense of discipline among the students such that they do not fail in

Rem Koolhass Essay Example | Topics and Well Written Essays - 2000 words

Rem Koolhass - Essay Example He orchestrated many works of brilliance in many cities the world over and his artistry has earned him many prestigious individual accolades from reputable institutions among them Summary: Why Is Koolhaas the World’s Most Controversial Architect? According to Nicolai Ourousoff, the Smithsonian Magazine, and September issue 2012. Rem Koolhaas is widely respected and critiqued in equal measures. It is noted that he has been this controversial ever since his studentship in the 70s in London. He is unlike the other architects who are ready to compromise their work ethics for economic gains. He is described as being highly provocative and ill-behaved professionally. He has won several architectural competitions with the most recent one being in China. He was commissioned to undertake the building of the Headquarters of China Central Television. This works has been a source of scathing attacks from pro-western institutions and powers who insinuated that he was helping in the expansi on of a Dictatorial regime in China. However, other sources described the building as a masterpiece. This is just an example of the mixed reactions his works have elicited. He has taken part in many competitions even though he won some; he has also lost quite a number. For instance, his proposal to spearhead the transformation of the Museum of modern Art into a ministry of self-proclamation known as MoMA Inc. was badly rejected. Even though he has been under pressure from various sources, he has been able to nurture several great modern day architects such as DjarkeIngels of Copenhagen based BIG, and Winy Maas of MVRDV firm in the Netherlands. His books are also widely used by many architectural students all over the world who always try to emulate him. He is quite unpredictable unlike most of his peers and other magnificent architects of his reputation such as FranskGehry and ZahaHadid, who maintained their focus over long careers. Apart from architecture, he is also a great theore tician of the industry and has written quite a number of books concerning different architectural ideologies on major urban cities. In one of his demonstrations in Venice, he was against the out brushing historic buildings that represented more uncomfortable chapters in our past. He further wonders why people incredibly fear change rather than embracing it. His company has since expanded to other cities outside its Headquarters such as Hong Kong and New York. It has employed some 325 employees all architects. However, he has a personal preference for Rotterdam due to its isolation and location as a port city. Even though he is highly reputed, he still takes part in competitions. He concurs that this that this allows for creative liberty due to the changing ideas and preference of the client. However, in this process a lot of risk is involved. A lot of resource is wasted in projects that will never take off. One of his first tests of his urban theories manifested itself in the form o f the Euralille development on the outskirts of the French city of Lille in the mid-1990s. It was to include a shopping mall, conference and exhibition center and office towers in the midst of train tracks and freeways. His work was to be complimented by other well-known architects who helped in designing the various buildings. Koolhaas personally designed

Intercultural communication( this is the course I am studying, not the Assignment - 1

Intercultural communication( this is the course I am studying, not the topic) - Assignment Example Moreover, it’s important to know the other person first for instance their interests and area of specialization. Such light communication is important in creating a close relationship before going into details. It’s important to keep the communication simple. In addition, it’s significant to avoid technical jargons and information that might be contradictory or which might be interpreted wrongly. I agree that when communicating with someone who emanates from a different culture or uses a different language, it is important to use simple language and short sentences. This is to avoid any confusion. In addition, it is good to get direct to the point and incase there is any technical information or data that need detailed explanation, it’s important to call the person directly. Its true one should be aware of the cultural differences when communicating with non-native speakers. The communication should be formal. However, it’s not good to generalize that women should be careful. Instead, all people should be careful irrespective of the gender, religion, race, or cultural

The key international trading factors between the European Union and Research Paper

The key international trading factors between the European Union and the Middle-Eastern countries. Specifically the countries in - Research Paper Example The European countries consists of religions like Roman Catholicism,  Orthodox Christianity, Protestantism,  Sunni Islam, Shia Islam,  Judaism and Buddhism. All these religions entities are different in their traditions, beliefs and ideologies. Catholic Christians are concentrated mainly in countries like, Italy, Vatican, France, Hungary, Poland etc. Turkey, Syria, Algeria like countries have Islam as the major religion Orthodox Christians are heavily populated in countries like, Russia, Ukraine, Rumania, Bulgaria, Greece whereas Protestant Christians are staying in mainly in countries like Denmark, Germany, Finland, Sweden etc. Even amidst these extremely diverse cultural diversities, most of the European countries were able to assemble under the flag of EU for improving their bargaining power in the global trade activities. Common currency Euro is introduced in order to improve the integration process further. Middle East, especially the gulf countries are traditionally goof trading partners of Europe. In fact most of the gulf countries are engaged in more trade activities with the Europe than with any other region in the world. Majority of the gulf countries are Muslim countries and even then they have less political problems with the European world. On the other hand, America’s foreign policies and activities were watched suspiciously by the Gulf countries because of America’s unholy tie up with Israel. Thus most of the Middle Eastern countries took the EU as their best friend in trade activities. However, the trade activities between the gulf countries and the EU have witnessed lot of ups and downs in the recent times because of various reasons. This paper analyses the success and failures of EU’s trade tie ups with Middle East over the years. Relations between the European Union and the GCC date back to the mid-1980s. In 1989, the two organizations signed a cooperation agreement, which included a wide range of sectors: agricultu re, fisheries, industry, energy, sciences, technology, investment, environment, and trade. Over the years, dialogue between the EU and GCC has been characterized by ups and downs and has mainly focused on trade cooperation. During the 1990s, trade flows between the two blocks were actually very low, and only since 2001 they have began to intensify, thanks to the increase in oil prices rather than to the intensification of trade volumes. Negotiations on a Free Trade Agreement (FTA) have been part of EU-GCC cooperation, but after 20 years, this goal is still elusive (Talbot, p.13) Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates are the major GCC countries which have strong trade tie ups with the Europe. These six countries formed a regional organization; The Cooperation Council for the Arab States of the Gulf (GCC) in May 1981. â€Å"The major objectives of this cooperation are to enhance coordination, integration and inter-connection among its Member States in di fferent spheres†(The EU & the Gulf Cooperation Council (GCC)). â€Å"All these six GCC countries currently benefit from preferential access to the EU market under the EU's Generalized System of Preferences (GSP)†(Gulf region 2010). Even before the formulation of European Union,

Critically discuss the role of place branding and promoting a country Essay

Critically discuss the role of place branding and promoting a country in international marketing - Essay Example Many people flock the city, since it has been branded as a place where people are satisfied from the wide range of entertainment spots. Secondly, place branding helps to improve the image of a place. This attracts other people in the international community, as they would like to be associated with the place. For example, Abu Dhabi in United Arab Emirates is considered one of the most developing cities in the world. The marketing has focused on ensuring the image of the city as a developing and enhancing city attracts many people across the globe (Moilanen and Rainisto, 2009:12). When investors note that the city is among the most developing cities, they are encouraged to engage in investments in the city. This creates a business hub that continues to attract many people across the world. Apparently, the image and identity of a place is enhancing the development of many cities across the world, as they have a particular point of focus. For example, the population of Abu Dhabi has been increasing rapidly, as many of the settlers are technocrats and investors. Place branding is a prudent approach in reducing price sensitivity, especially to customers. At times, the brand of a place is widely renown, which attracts a large number of investors, stakeholders, and customers (Baker, 2007:6). These stakeholders and customers have stakes in the place, since they have their priorities in order. As such, they have to engage in business and trade with the stakeholders in the city, as they need to satisfy their needs. Apparently, when a place is branded with a particular identity, the stakeholders and customers only focus on the identity of the place. Therefore, the marketing directs the focus of stakeholders on satisfying their interests, while other factors are neglected. For example, the customers will direct their focus on the products and place, while neglecting the price tags. As a result, the customers are prepared to incur premium costs in satisfying their needs.

Children's Literature Essay Example | Topics and Well Written Essays - 750 words - 1

Children's Literature - Essay Example This beautifully written and illustrated little story "Anna’s Corn" by Barbara Santucci reads like a parable. Anna has a decision to make about holding on, letting go, and going on. Helpful for generating discussion with children about how to mourn a loss and commemorate in life-affirming ways. Grade Level using Fry Readability Graph: I randomly selected three 100- word passages from this book and I plotted the average number of syllables and the average number of sentences per 100 words on the graph. Then, I chose additional two 100-word passages and plotted it as well. I started counting 100 words from the beginning of the sentence and I counted the proper nouns only. Reason for Selection: This book educates children about the value of God-given talents and skills which they will need to nurture develop and share. Aside from this, the involvement of the parents and relatives with honing and teaching skills to children is important. Summary: A very old Navajo grandmother believes it is time her 10-year-old granddaughter, Annie, learns to weave. Gathering her family in the hogan, she asks each of them to choose a gift they wish to have (Annie's eyes choose the weaving stick) as she announces to her family that when the weaving of the new rug is completed, she will go to Mother Earth. The death of the grandmother happened right after Annie learned how to weave through her grandmother's patience and perseverance. Title: Pearl's Marigolds for Grandpa Author: Zalben, Jane BreskinIllustrator:Publisher: Simon & Schuster Publication Date: 1997 Interest Level: Grade 1 Grade Level using Fry Readability Graph: I randomly selected three 100- word passages from this book and I plotted the average number of syllables and the average number of sentences per 100 words on the graph. Then, I chose additional two 100-word passages and plotted it as well. I started counting 100 words from the beginning of the sentence and I counted the proper nouns only. The average number of sentences per 100 words is 11.1 with the average number of syllables per 100 words as 120. This book is suitable for age 6 years old.Reason for Selection: This book deals with burial traditions how each culture has their own way of mourning and burial methods. The children will also learn that when a loved one leaves the earth, they will never be forgotten and will always be loved. Topic/Theme: Abandonment, Adolescence, Body Self-Image, Caregivers, Children, Disability, Family Relationships Summary: The story begins when Pearl comes home from school one day and learns from her mother that her grandfather has died.

Public international law Essay Example | Topics and Well Written Essays - 2000 words

Public international law - Essay Example This paper shall discuss such circumstances. Relevant case law shall be used in order to support this discussion. The first part of this paper shall discuss the circumstances by which a state can be excluded from responsibility for its wrong actions. Next, a specific discussion on each of the circumstances shall be carried out with supporting case studies for each circumstance. Lastly, concluding remarks shall end this discussion, summarizing the cases and establishing a clear and comprehensive answer to the issue raised. This paper is being carried out in order to assist politicians and academicians in establishing a better understanding of state actions, state responsibility, and exceptions to such responsibility. Body The International Law Commission established circumstances by which wrongful acts can be excluded from state responsibility. These circumstances include: consent, self-defence, counter-measures, force majeure, and state of necessity1. Article 26 of the UN Charter nev ertheless, supports a rule which does not allow the use of the circumstances indicated above in instances where international legal norms are violated. The commission is however also firm in declaring that the above causes may only be used if the state contradicts international law, regardless of the obligation violated, which may involve international laws, treaties, and unilateral acts2. Defending these circumstances does not seek to eliminate the obligation of states to comply with the provisions of international law; nevertheless, these circumstances provide an excuse and a justification for wrongful acts3. It is also important to consider the distinction which must be established between the impact of the circumstances which do not include the wrongful act and the fulfilment of the obligations undertaken. The first circumstance which can justify wrongful acts of states is consent. International law specialists declare that if a state consents to another state acting in a certai n way which is actually against their legal obligations to the former, the consent would establish an agreement which supports the elimination of the effects of the obligations between the parties4. The crucial element in this circumstance is on the existence of an obligation, and such obligation is on an international scale5. In instances where one state would ask the existing obligation to be disregarded, it is clear that a valid consent has been issued6. Whether or not the act is valid is based on state institutions and internal legal provisions. The consent must also be given freely before the act is carried out, moreover, the act must be protected by the limitations indicated in the consent agreement. Tacit and express consent can cover such act, however, presumed consent is not included in the purview of the discussion7. Article 20 of the draft articles on state responsibility for internationally wrongful act indicates that valid consent indicated by the invoking state regardi ng a certain act eliminates the wrongful quality of the act committed for as long as the act remains within the limitations imposed by the consent8. Aside from consent, self-defence is also another means of justifying a wrongful act by a state. Based on Article 2 of the UN Charter, relations among states must be founded on the commitment not to use force or threat of force against any other state9. Nevertheless, Article 51 indicates that all states have the inherent right to self-defence during armed attacks

Selling kidney illegally Essay Example | Topics and Well Written Essays - 750 words

Selling kidney illegally - Essay Example This is why there is a rising demand for kidneys. That a black market in illegal kidney selling exists cannot be denied but it does so because supply from legal sources is unable to keep up with the rising demand nowadays. There are long waiting lists and many people are left with no choice but to seek kidneys from the abundant illegal sources. The problem is that this has become an affair that is unregulated. As a result, racketing is proliferating, the conditions under which the illegal transplants take place are usually highly risky, the poor in particular are exploited, and numerous other problems prevail. The only solution is regulations, which will be argued for in detail. We shall also cite the story of Moshe, a victim of the black market, and consider the experience of Iran, where the practice is legal, as a model. Unfortunately, this demand for kidneys cannot be met as long as kidney selling remains illegal. Officially conducted transplants are the only legal option but there is a shortage in the available number of willing donors. There are long waiting lines for people that need a new kidney transplant, and according to UNOS, the waiting list for kidney donations is the longest organ-specific waiting list. The number of patients on the U.S. waiting list reached â€Å"97,670 as of Dec. 31, 2007†¦ an increase of nearly 84 percent in 10 years†¦Ã¢â‚¬  (Medical News Today) The wait does not end quickly either, and according to a Harvard Medical School report, the average waiting time between listing and transplantation is projected to be nearly 10 years by 2010 (Gaston, 2003). Also, whilst people are waiting their health is ailing, and deaths are not rare. For example, â€Å"In 2007, nearly 6,000 people died while on the waiting list†¦Ã¢â‚¬  (ibid) So the wait is not only long , but also in many cases can prove to be fatal. The demand for kidneys is so great that a black market thrives to fulfill it. But it is unregulated and not without

Crash Essay Example for Free

Crash Essay Description: The film Crash illustrates through various characters many themes that are sociologically relevant and have been intensely covered in course lectures and readings. With the extensive minority groups presented throughout the film; elements of prejudice, discrimination, deviance, patterns of accommodation, as well as strain theory are evident. The film offers an array of conflict in four characters especially that will be discussed here. â€Å"Anthony† and â€Å"Peter Waters† two African-American men, â€Å"Farhad† a Persian shop owner, and â€Å"Officer John Ryan† a white prejudiced policeman all display interesting characteristics of the theories mentioned above. Analysis: Anthony and Peter both commit criminal acts and fit well into the innovation as part of deviance model. They do not believe that they can conform and do not see other opportunities in the largely white areas in which they steal cars, admitting that they want to steal from whites, as they perceive whites to have privilege and hostility toward them. Peter is shot while Anthony attempts to redeem himself by helping another minority group, who he sees to be exploited due to their minority status. Officer Ryan is a prejudiced policeman, who feels the trickle down effect of strain theory. Due to the loss of his father’s job due to affirmative action policies and the subsequent issues with him receiving improper healthcare, this officer turns his frustration to blacks as a whole due to the strain of his father’s condition. Finally, Farhad exhibits the patterns of accommodation, as he attempts to assimilate to the United States, he distrusts others in the different minority groups and feels the shame of being called a terrorist. He retaliates by attempting to kill a Mexican-American, as his level of conflict with other groups is extremely high. Self-reflection: This film is very effective in showing how theories can be applied to actual events that occur in the lives of minorities and those with white privilege. The complex interactions between the different groups highlight much of what conflict theory proposes and elements of structural functionalism, as well. I would highly recommend this movie to any sociology student or others, who have an interest in how groups in society function and deal with one another on a daily basis.

Importance of Couseling Essay Example for Free

Importance of Couseling Essay The study was limited to only sixteen secondary schools: thirteen government secondary schools and three mission secondary schools in Benin City with practicing school counsellor(s). In all, there were four hundred and twenty respondents (420). Sex was not a factor in the study. Two four-point Likert type scale questionnaires were used to obtain data for the study. These are: Secondary School Counsellors’ Questionnaire (SSCQ); and Secondary School Students’ Questionnaire (SSSQ). The reliabilities of 0.69 and 0.80 were obtained respectively SSCQ and SSSQ using the Cronbach Alpha Internal Consistency reliability. The findings show that there are insufficient counsellors in schools; inadequate availability of counselling facilities; and that the qualification of guidance and counselling personnel has impact on the quality of guidance services they provide to secondary school students in Nigeria. These findings suggest that these variables will help to promote students’ adjustment in the school and the society at large. Paradoxically, the absence of these variables could precipitate students’ maladjustment. Recommendations on ways of improving guidance and counselling services to promote students adjustment were proffered. Keywords: Counselling Qualities; Guidance and Counselling; Students adjustment;; Nigeria 1. Introduction Guidance and Counselling happens to be one of the developments in the field of Education in Nigeria. It became popular with the introduction of the 6-3-3-4 educational system. It is generally accepted that in Nigeria, the organized/formal guidance started in 1959 at St. Theresa’s College, Oke-Ado in Ibadan by some Reverend Sisters, out of concern for the products of their school. They felt that there was need to offer vocational guidance to their outgoing final year students. As a result, the Rev. Sisters invited twenty educated people from Ibadan community who were in different professions and therefore knew more about the emerging world of work than the students and the Rev. Sisters. Fifty-four out of the sixty students benefited from the experts’ advice and were placed in various jobs. The innovation was highly accepted by the society because in later years this group of people, though not trained counsellors, organized career talks, seminars, guidance workshops and lectures for the class five students. Later on, the vocational guidance services spread to other secondary schools outside Ibadan and across the entire federation. The ministry officials became so interested in these organized services that this group of â€Å"Career Advisers† was invited to provide career workshops for teachers and career masters. Eventually the term â€Å"Career Advisers† became a national issue. In an attempt to overhaul the old educational system, towards the needs of the nation, the Nigerian Educational Research Council (NERC) in September 1969 organized a conference on curriculum development. The curriculum conference was followed by a government sponsored National Seminar in 1973 under the chairmanship of Chief S.O. Adebo to deliberate on all aspects of a National Policy on Education using the report of the 1969 curriculum conference as the working document. The conference came up with recommendations for a New National Policy on Education, which the Federal Government accepted and published in 1977 and revised in 1981, 1989 and 2004. With the highlighted changes in the Nation’s educational system, the need for guidance and counselling services in Nigerian secondary schools became more glaring. Consequently, Guidance and Counselling Services became an integral and essential component of the educational process for all students as they progress through the educational system. According to Egbochuku (2008), the aims of school guidance and counselling services, which are based on a developmental hierarchy, are to provide students with: 1. Opportunities to develop knowledge and appreciation of themselves and others; 2. Opportunities to develop relationship skills, ethical standards and a sense of responsibility; 3. Opportunities to acquire skills and attitudes necessary to develop educational goals which are suited to their needs, interests and abilities; 4. Information that would enable them to make decisions about life and career opportunities (: 15). Today, guidance and counselling has gained prominence in t he Nigerian educational system and many people are getting interested in the guidance of youth in making wise educational, vocational and personal/social decisions. Consequent upon the expansion of counselling activities in Nigeria and the need to form a larger association to embrace both counsellors and career masters, the Counselling Association of Nigeria (CAN) was launched on the 11th November 1976. To facilitate efficient management of guidance and counselling services in Nigeria secondary schools, guidance and counselling personnel are being trained in the tertiary institutions and sent to schools to deliver these services. Also, basic courses in guidance and counselling feature in all teachers-education programmes. Prominent among the services rendered by guidance and counselling personnel in secondary schools are Information, Appraisal, Referral, Guidance, Counselling and Planning, Placement and follow-up services for the proper guidance of students. Against this background therefore, the focus of the study is to assess the realities of guidance and counselling services in providing adequate guidance for Nigerian secondary school students. 1.1. Statement of the problem It is assumed that with the increasing complexities in the society, industrial and technological development all going hand-in-hand, the succeeding generation will find it difficult to adjust themselves both to the society, work, family and schools. Failures in proper adjustment to all the facets mentioned could affect the education of young people and expose them to environmental as well as personal problems in development. Guidance and Counselling, as a delivery service, should not be misconstrued as the traditional type that is based on the principles of â€Å"to guide, to direct on a course, to enlighten, or to assist†. This traditional type of counselling was principally carried out in African setting by heads of families, Priests, and church leaders (Olayinka and Omoegun, 2001). Because of the complex nature of Nigerian society, the counselling profession has assumed a wider role. Present day Guidance and counselling is based on the process of helping individuals understand themselves which will lead to the better understanding of the other aspect of their lives (Egbochuku, 2008).  \ According to the literature, these services are the formalized actions taken by the school to make guidance operational and available to students. These formalized actions typically consist of a set of processes, techniques and functions that serve to carry out the guidance and counselling goals of a particular educational level. For students to be properly informed, they need the assistance of trained guidance and counselling personnel. Hence, the government made it a policy that guidance and counselling should feature in teacher-education programmes because teachers are closer to the students. Furthermore, the department of Guidance and Counselling has been established in most Nigeria Universities to train counsellors at the B.Sc., Master and PhD levels, to equip them with the appropriate counselling techniques to carry out guidance and counselling services in secondary schools. There is need therefore to assess the guidance and counselling services rendered by school counsellors to find out if these services actually provide adequate guidance for students’ development. It is therefore hypothesized that Qualification of guidance and counselling personnel, availability of guidance and counselling facilities, quality of guidance and counselling services will not significantly predict students’ adjustment 1.2. Purpose of the study This study assessed the quality of guidance and counselling services in secondary schools with practicing school counsellors in Edo state. To achieve this, the researcher examined the qualification of personnel providing guidance and counselling services, availability of materials for the successful execution of Nigerian secondary school guidance and counselling services and the impact of guidance programs on students’ adjustment. 1.3. Significance of the study Guidance and counselling is the bedrock for achieving self-actualisation. It is a process of helping individuals to understand themselves by discovering their own needs, interests and capabilities in order to formulate their own goals and make plans for realizing those goals. An analysis of guidance and counselling services in providing adequate guidance for secondary school students is of paramount importance; hence the this study. The result from the study will help in throwing more light on how guidance and counselling services is being implemented in secondary schools in Nigeria and the quality of guidance services received by secondary school students. In addition, it provides information to education planners and school administrators on their responsibility in providing adequate facilities for guidance and counselling services in order for students to receive quality guidance. It also reveals the extent to which guidance and counselling services influence the total development of the potentials and proper adjustment of secondary school students. 2. Methodology This is a survey study using correlational research design. The scope of the study covers some selected government and mission secondary schools with practicing school counsellors in Benin City of Edo State Nigeria. This is because Benin City is a metropolitan city and consists of three well-populated Local Government Areas (Egor, Oredo, Ikpoba Okha LGA) in Edo –South Senatorial District, out of the 18 LGAs in the 3 Senatorial Districts of Edo State. Purposive sampling techniques and simple random sampling techniques were employed in selecting the sample for the study. This study was limited to only sixteen (16) secondary schools thirteen (13) government secondary schools and three mission secondary schools in Benin City because only these schools had practicing school counsellor(s) as at the time the study was carried out. In all, there were four hundred and twenty respondents (420). Sex was not a factor in the study. 2.1. Instrumentation Two different four-point Likert type scale questionnaires were designed by the researcher to obtain data for the study. These are: (1) Secondary School Counsellors’ Questionnaire (SSCQ); (2) Secondary School Students’ Questionnaire (SSSQ) The SSCQ consisted of two main sections viz: Section ‘A’: This consisted of three items requesting information about the level of qualification in guidance and counselling from the respondents. Section ‘B’: This consisted of five items requesting information about the availability of guidance and counselling facilities\materials in the school. The SSSQ also consisted of two sections viz: Section ‘A’: This consisted of eleven items eliciting information about the quality of guidance services rend by counsellors in the school from the respondents. Section ‘B’: This consisted of twelve items requesting information about the impact of guidance and counselling services on Nigerian secondary school students’ adjustment. The respondents in each case were requested to indicate the extent to which they agreed or disagreed to each item. Items one to three in section â€Å"A† of the SSCQ and items one to eleven in section â€Å"A† of the SSSQ were used to test hypothesis one. Items one to five in section â€Å"B† of the SSCQ and items one to eleven in section â€Å"A† of the SSSQ were used to test hypothesis two. Items one to eleven in section â€Å"A† of the SSSQ and items one to twelve in section â€Å"B† of the SSSQ were used to test hypothesis three. The scoring of the instruments was as follow: Strongly Agree (SA)-4 Agree (A)-3 Disagree (D)-2 Strongly Disagree (SD)-1 For all positive worded items the above was the case, while the reverse was the case for all negative worded items in the questionnaire. 2.1.1. Validity and Reliability of the instruments Both construct and face validity was established. The reliability of 0.69 and 0.67 were obtained respectively for sections A and B of the instrument for Counsellors (SSCQ) using the Cronbach Alpha Internal Consistency reliability test. The Students’ Questionnaire (SSSQ) yielded an alpha coefficient of reliability 0.80. 2.1.2. Administration of the instruments Permission was obtained from the school before administering the questionnaires, which were personally administered by the investigator to the respondents in the various secondary schools selected for the study. 2.2. Analysis of Data Descriptive Statistics and Pearson Product Correlation were used were used for analysis. 3. Results Variables Qualification of guidance and counselling personnel Quality of guidance services The table 1 shows an r. value of .169 testing at an alpha level of .05 and a p .001. The p. value is less than .05 (p

The Environmental Case Analysis Of Ryanair Commerce Essay

The Environmental Case Analysis Of Ryanair Commerce Essay In an organisation the most important feature is its strategy, because strategy is the feature which gives the means to the firm to be successful. This is an effective long-term method to conduct an organisation to reach its objectives and goals to stay put on its competitive edge The scope of this essay is to consult the strategic analysis of environment and the industry together with the companys present strategic choices, and also it is requested to recommend new strategic initiatives and areas for improving strategy implementation for the senior management team of Ryanair. This is conducted with the use of six strategic models (SWOT, PESTLE, Porters Five Forces, Strategic groups, Value Chain and VRIO) that are recommended to be used to analyse the internal and external environment of the company. Each model will be taken in to deliberation and discussed carefully to highlight what had begin the case for the negative perception and the positive perception of both the customers and the companies towards its growth and sustainability Therefore this case study will be analysed to pin point on what should be done for the future strategic management of the company. Out of all the low fare airlines in the European industry Ryanair takes the lead. This airline however is from Ireland and its head office is situated in Dublin. London Stansted Airport in UK is its main operational base. Ryanair is named as the largest low cost carrier and the is the third largest airline in the account of passenger numbers. To offer- secure, cost competitive and efficient in services in the aviation hauling and to retain their employees dedication and devotion to fulfil the objectives of the industry, to maintain minimum standard of on time performance rate while complying will all application regulations and to sustain an environments where dignity and family values are being utilized. Objectives To achieve revenue growth annually To aim on having a bigger market share To have a better customer service than their rival companies To have a stronger business image Reputations with clients than rivals To be recognized as a leader among airline industries To compete in the global market To have a stable competitive advantage (Marivic .B 2009) 3.0 Micro environment analysis (Internal analysis) Organisations create worth of customer value being measured by a product performance characterises and by the credits which customers are willing to pay, by utilizing the capabilities and resources that are found internally and reaching the demand of standard global competition . These particular collection of capabilities and resources which gives the exclusive advantages to the organisation are therefore measured as core competencies Carpenter, Bauer, Erdogan (2009) 3.1 SWOT analysis (Strength and Weaknesses) Strengths The lowest cost in contrast to all the other LCC in Europe The low cost leadership had made it stand out from the arena of LCC industry in Europe The worlds most profitable airline According to the case Ryanair was the most profitable airline in the world on the basis of its operating and net profit margin, on per airline and passenger basis. Brand recognition It is claimed according to the case that Ryanairs website was the largest travel website in Europe and the fifth most recognized brand in Google The attitude of No frill Low fare To overcome the weakness of low passengers the airline restyled the system with this attitude Compared to other LCC airlines Ryanair has the most passengers 42 million passengers in 2007 Most amount of bases with most amount of aircrafts According to the case study Ryanair has flown from 16 bases with over 100 new Boeing 737-800 ordering further 138 new air crafts doubling the size Highest control in the EU low cost market 29.9% from the entire Low cost market Being the youngest fleet of all the major airlines in the EU Replacing its fleet of old aircrafts with new, more eco friendly aircrafts, minimizing the average age of its fleet to 2.4 years. Weaknesses Wheelchair chargers Bad reputation and ethical issues reflected when ryanair charged 18 pounds to use a wheelchair and in response to the protest it reduced the charge to 50 cents wheelchair toll on every passenger ticket Poor service quality The little legroom and unfriendly staff being the worst part of Ryanairs know-how Extra charge for food and luggages Carryon luggages being limited and making them check in bags allowing the passengers to walk in with minimum of hold luggage Bad relationship with the pilots Ryanair has bullied pilots to force them to agree to new contracts wherer they would have to pay 15,000 francs for retraining on new aircrafts if they left the airline. Airports in the suburbs Away from the main city make the customers inconvenient Negative response by the passengers for the additional services According to the case not all ancillary services initiatives were successful in 2005, passengers were resistance to pay additional amount because they thought it is not a worthwhile investment for a short flight. 3.2 The Value chain Infrastructure of the firm Around Europe Ryanair has 16 bases having the main bases in Stanstead and Dublin. The chargers of Ryanair airports are low due to its use of airports that are significantly away from the congested main airports. As adaptation for surcharges are not included for fuel they have to cut costs of on other ways with implementing chargers for the use of wheelchairs ,food and extra luggages. Ryanair having one type of aircrafts (boeing 737) they only have to train the pilots to fly thos particular plane hence can cut down costs as they do not have to be sent to various courses.The hierachial structure of Ryanair is very effective as the managers have to report to the CEO to make decision from the information given. Human Resource management Having the employees sleep in the bases and not having them stay in hotels has made Ryanair reduce costs. Ryanair can make future plans since they have a good roster for most of their workers having 4 days on and 3 days off. Technological development Online booking was introduced by Ryanair for the first time and thus they became eligible to reduce their costs. Self-check service enabling to the passengers was also introduced too thus Ryanair was able to reduce staff and cost. Having the youngest fleets in the EU made Ryanair reduced in costs for the new airplanes. Procurement Ryanair only providing a service and having to outsource the material they need. in addition to that they have to buy fuel and equipment collectively with leasing planes. Inbound logistics Out sourcing of handling services is very common fir a business like this I.e. cleaning service, food, medical services and security/safety. Operations Before setting off it is a must to check out all the planes and equipments by the pilots and the airports used are not very congested and only make point to point trips Marketing and sales Having the biggest website in Europe and having large advertising boards made them increase in sales and marketing. However the attempt of introducing the entertainment facility onto flights where customers had to pay more was failed as people refused to pay due to short journeys Service Having tried to keep the fleet up-to-date and letting the staff go on course once a year to improve their knowledge and making sure they know all the new regulations made Ryanair powerful on services as well. 3.3 VRIO Analysis Resources and capabilities can be regard as things that an organization own. It is essential to narrow down and clarify the core competencies to understand the meaning of the different organizational performances. If an organizations resource and capabilities are valuable, rare, inimitable and organized then it will direct to a sustainable competitive advantage. The internal analysis can thus be analyzed through this base of VRIO framework. Carpenter. M, Bauer. T, Erdogan .B (2009) Analysis of the case Recourses Valuable Rare Inimitability Organized Competitive Implication (1) Human Resources No No No No Competitive disadvantage (2) Finance Resources Yes Yes Yes Yes Sustainable competitive advantage (3) Tangible assets Yes No No Yes Competitive Parity (4) Intangible assets Yes Yes Yes Yes Sustainable competitive advantage (Table 1) The human resource of Ryanair is a competitive disadvantage as it highlights on bad relationship with pilots therefore it is not valuable it is not rare it is inimitable and it is not organized as it is not effectively arranged and deployed in the market. The Finance resources of Ryanair is valuable, it is rare, it cannot be imitated by other airlines and it is well organised and effectively arranged in the market thus it is a sustainable competitive advantage. The tangible assets of Ryanair i.e. the airplane types etc are valuable but they are not rare they can find them anywhere and the planes are imitable as any other company could have the same kind of flights. They are very well organized with the youngest planes and eco friendly with better airlines to come in to the firm in the future. Thus it has a competitive parity. The intangible assets of Ryanair especially the brand recognition are valuable they are rare and they are inimitable and they also effectively help the organisation to be organized. Thus it is a sustainable competitive advantage. 4.0 External analysis 4.1 SWOT analysis (Opportunities and Threats) Opportunities Sales increases due to credit crunch As a result of the recent recession the credit crunch made the sales increase as many customers wanted to reduce their costs. Can join the long haul market penetration by the possibility of taking over Aer Lingus As the result of losing the bid Miceal OLeary assumed that Aer Lingus can be bought over as it has no long term future. Most routes are being clear as other carriers start withdrawing As the clash increased with the routes of Ryanair other airlines such as My Travel Light are avoiding the routes all together. Threats Threats due to accidents If an accident happen in a LCC airline it will Marjory affect the firm as there are a very high percentage of significant reduce in demand Attacks of terrorists Attacks like 9/11 will reduce the demand for airlines. Increasing fuel price Ryanair limiting its ability to pass on increased costs to the passengers of low fare placing extra fare on the carriers as a policy to find cost saving in other spheres of its operations leading Ryanair for hedging. Possibility of taxation introduction Due to global warming there can be a environmental taxation Increased competition from developing countries Easyjet having and extra skyttax star For website booking and customer support Ryanair scored 1/5 in nine of the 16 criterias. (Bitterwallet nd) 4.2 The PESTLE analytical technique (Figure 1) The Macro Environmental analysis, What makes a good leader? Political One of the significant advantages to Ryanair is its political environment as the majority of its procedures are controlled within Europe. This region maintains political stability and it was a fact that we all knew. Even when there is government instability Ryanair does not experience issues as an apprehension regarding passenger volumes or flight destinations Economic For the airlines industry the increment of fuel price caused a major problem they had to cut corners if they did not hedge to accumulate cost on other areas. There can be seen a fall in demand for the flights due to the recent economic crisis. Hence job cuts increased and customers have low disposable income blocking them to spend on vacations. However this could be an advantage for other cheaper airline industries as there are people who are still able to afford a vacation as they are looking for lower cost alternatives. Social This factor has generally impacted Ryanairs business strategy. The prediction of Buyer behavior are becoming gradually more complex to forecast as loyalty are being shifted by the modern consumers from one brand to anther due to the differentiation of price and lack of basic buyer reliability. In addition to that the increasing competition among carriers with low cost fare is resulting in consumers mentally in which carrier to choose when traveling within Europe destinations. Technological The modern era is advance in technology which means that the entire industry is under change with more eco friendly and efficient. Online booking is one major improvement Ryanair has technological wise having the most visited travel website in Europe together with the fifth most recognized brand on Google Legal The heavily regulated industry with laws that are constantly adapting to new changers by not allowing liquid in the customers carry on luggages bring the legal aspect of Ryanair in to action. The new laws that implies to airline industries are the laws that are put across the industries to be more environmentally friendly. This will thus lead to companies fight ting to reduce carbon emission and make the industry less harmful to the environment to meet the terms of EU regulations. Environmental The external environment of Ryanair is somewhat stable. Nevertheless understanding the consumer behavior is Ryanairs biggest problem together with utilizing marketing applications to improve entire buyer patronage and sales performance. 4.3 Porters Five Forcers The case study will be discussed through the porters five forces analysis. This analysis is a very powerful yet simple technique to find out where the power stays in a business. This technique is used to comprehend the strengths of the present competitive position and the future where Ryanair is willing to go in. High Medium Low High Medium Bargaining power of suppliers In the airline industry there is a small number of low fare airlines, thus it shows a high threat according to the case Ryanair is being chosen by many customers for its lowest price. However by any chance if there is a price raise customers have a high potential of switching to another brand in brief customers have no loyalty towards one brand. Which gives the result as bargaining power of the suppliers is low. Bargaining power of buyers The potential of switching to other airlines are very common with LCCs since the customers are only looking for the cheapest. Therefore if Ryanair increase the cost under any circumstance there is a possibility of losing customer. In that case its evident that buyer bargaining power is high. Rivalry of competitors As a result of slow growth in the industry most carriers find it difficult to succeed the chance of succession is limited to a few firms because of the competition for market share. The high fixed cost and low product differentiation leads to high rivalry threat. This shows with Air Ligus, GlyBe and Easyjet following the similar path of Ryanair. Substitution Threat There are many substitutes for long trip i.e. Trains Buses, cars, ferries. However one cannot compare a plane with all of the above mentioned alternatives and a plane travel faster than any of them. Therefore substitute threat is moderate. The threat of new entry Airline industry is not the easiest to enter it has a lot of barriers. Ryanair is the market leader and with the implementations of new regulations and the pressure to reduce carbon emission makes it a moderate threat of new entry to the market. 4.4 Strategic groups Quality 3 2 1 Cost According to the dimensions of quality and cost of the entire industry (Refer appendix 1) 1st group falls under the same strategic group as they have same strategy of low cost leadership. 2nd group mainly serving to the people with a moderate income levels and moderate cost therefore they have the same strategy of medium cost leadership strategy. 3rd group falls under the same strategic group, as they have the same strategy of high cost high quality. Profitability 3 2 1 Number of passengers According to the dimension of profitability and number of passengers of Budget airline industry (Refer appendix 1) 1st group falls under the same strategic group as they have low profit and lowest number of passengers 2nd group falls under the same strategic group as they have medium profitability and medium amount of passengers travelling 3rd group falls under the same strategic group as they have high profitability and the highest number of passenger 5.0 Strategic choices and the recommended strategy The strategic framework of change management This framework helps Ryanair to understand the substantial change over recent years and the importance of organisational culture to organizational analysis. It also can be used to identify the key steps that could improve the management of change. However according to the Ryanair case study management is up to a good standard and therefore change management is least important The strategic framework for advertising challengers This framework can be implemented to Ryanair as it had an incident with a customer where she was mislead by an advertisement, yet this framework is also a less important The strategic framework for Customer Relationship Management This framework is used to broaden the understanding of CRM. Negative response by the passengers for the additional services Bad relationship with the pilots Poor service quality These are some of the weaknesses Ryanairs CRM come across thus to fill the bridge of the gap between negative attitude towards Customer relationship and to make it more favourable it is a must for ryanair to focus on the CRM. If Ryanair take this strategic frame work in to action they will be able to Become The most favourable airline in the industry The most profitable budget airline The positive word of mouth The well recognized brand in the industry Moreover with Customer relationship management the internal market will be looked in to with a positive perspective when the employees are motivated and when there is a beginning for employment recognition thus employees will be treated well which will lead to an overall success of the airline 6.0 Conclusion Ryanair case study was analysed through six analytical techniques (SWOT, PESTLE, Porters five Forces, Value chain, VRIO and strategic groups). Based on the analysers the management can now understand that in order to improve the strategic implementation they must follow the strategic framework of Customer relationship management It helps to bridge the gap and to meet their objectives. Therefore when the recommended framework is implemented the vision of Ryanair can be reached easily. 7.0 Referencing Beamish. H.R, 2008 Strategic management, 3rd edition, Pearson Prentice Hall Bourgeois L.J, Duhaime.I.M, Stimpert J.L, (1999) Strategic Management: a managerial perspective, 2nd Edition, Dryden press, USA Bourgeois L.J, Duhaime.I.M, Stimpert J.L, (1999) Strategic Management: a managerial perspective, 2nd Edition, Dryden press, USA Carpenter. M, Bauer. T, Erdogan .B (March 2009), Developing strategy through internal analysis Principles of management, ,Retrived on 15th April 2010 from http://www.flatworldknowledge.com/pub/1.0/principles-management/29045 Carpenter. M, Bauer. T, Erdogan .B (March 2009), Developing strategy through internal analysis, Principles of management and Organisational Behaviour, ,Retrived on 15th April 2010 from http://www.flatworldknowledge.com/pub/1.0/principles-management-and-orga/32825 De Puget.G, 2003, French Accent Ryanair Slow on Emotion, Brandchannel, Retrieved on 11th April 2010 from http://www.brandchannel.com/brand_speak.asp?bs_id=72 Eerste. P de, (2008), Boeing 737-800 RyanAir Textures, Retrieved on 25th April 2010 from http://simviation.com/simviation/index.php?type=itemHYPERLINK http://simviation.com/simviation/index.php?type=itemID=60page=9HYPERLINK http://simviation.com/simviation/index.php?type=itemID=60page=9ID=60HYPERLINK http://simviation.com/simviation/index.php?type=itemID=60page=9HYPERLINK http://simviation.com/simviation/index.php?type=itemID=60page=9page=9 GRUNDY, T. (2006) Rethinking and reinventing Michael Porters five forces model. Strategic Change. Vol 15, No 5, August. pp213-229. http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php Haberberg, A. and Rieple, A. (2001), The Strategic Management of Organizations, Essex: Pearson Education Limited. Johnson, G., Scholes, K. (1997). Exploring corporate strategy (4th ed.). London: Prentice Hall Johnson G, Sholes K, Whittington R, (2005) Exploring Corporate Strategy: text and cases 7th Edition, London: Prentice Hall Marivic.B, 2009,Ryanair financial objective, Thinking made easy, Retrieved on 11th April 2010 from http://ivythesis.typepad.com/term_paper_topics/2009/03/ryanairs-financial-objectives.html Mun.J, (2008) Analysis of Ryanairs Competitive Advantages Business HYPERLINK http://www.associatedcontent.com/business/?cat=3HYPERLINK http://www.associatedcontent.com/business/?cat=3 Finance , Retrieved on 17th April 2010 from http://www.associatedcontent.com/article/1159874/analysis_of_ryanairs_competitive_advantages.html Porters five forces, Mind Tools retrieved on 12th April 2010 from http://www.mindtools.com/pages/article/newTMC_08.htm Ryanair,Airfearsflights nd retrived on 10th April 2010 from http://www.airfaresflights.co.uk/airlines/Ryanair Figure 1 http://www.whatmakesagoodleader.com/macro-environment-analysis.html 8.0 Appendixes

A Woeful Trap... Act 1 In Hamlet :: essays research papers

Is he mad or sane? Or just mad in craft, yet punished with sore distractions. Perhaps Hamlet is the victim--as we all at some time feel to be--of the world's sane view of insane perplexities. He is the man at war within himself; a traveler with a passport into strange, twilight regions of the soul. Whether or not Hamlet's suffering, and then insanity, is caused by his relations or by his own melancholy, Hamlet's struggle embodies the essential inwardness of human suffering that all can relate to.The concrete manifestations of Hamlet's misery are closely related. Not only has his father died, also his uncle is the murderer, his mother marries the uncle and is a likely accessory to the crime, and his true love lies to him. It is reasonable to suppose that Hamlet's state of mind becomes more and more unstable as he is consumed with thoughts of all of the sins against him. Eventually Hamlet loses all sense of life's significance. He states to his deceitful mother and uncle, "But I have that within which passes show These but the trappings and the suit of woe" (I, II, 85-86). Hamlet tries to articulate that his grief for his father's death and the prospect of his mother's unfaithfulness is almost inexpressible. He is left alone to bear the burden of suspicion toward the people he once loved. To a man bereft of a sense of purpose there is no possibility of action because it wouldn't have any meaning. No act but suicide seems rational.Yet Hamlet seeks to escape his life of woe when he is commanded by his father's spirit to a great act--revenge. Therein lies the unique chance for a sick soul to heal, to be cleansed and rested. But good cannot come of evil, and so the sickness of his soul only further infects his state of being. His mental disintegration, once proposed to be on purpose, continues uncontrolled. In the desert of his mind, void with the utter emptiness of the knowledge of death (his father's and the death of his faith in his mother) lies the supreme enemy to neurotic despair: romantic love. For romantic love assures power, it can create a sense of purpose, inspire heroism and beauty.

Schizophrenia Essay -- Schizophrenia Essays

Schizophrenia is a serious, chronic mental disorder characterized by loss of contact with reality and disturbances of thought, mood, and perception. Schizophrenia is the most common and the most potentially sever and disabling of the psychosis, a term encompassing several severe mental disorders that result in the loss of contact with reality along with major personality derangements. Schizophrenia patients experience delusions, hallucinations and often lose thought process. Schizophrenia affects an estimated one percent of the population in every country of the world. Victims share a range of symptoms that can be devastating to themselves as well as to families and friends. They may have trouble dealing with the most minor everyday stresses and insignificant changes in their surroundings. They may avoid social contact, ignore personal hygiene and behave oddly (Kass, 194). Many people outside the mental health profession believe that schizophrenia refers to a â€Å"split personalit y†. The word â€Å"schizophrenia† comes from the Greek schizo, meaning split and phrenia refers to the diaphragm once thought to be the location of a person’s mind and soul. When the word â€Å"schizophrenia† was established by European psychiatrists, they meant to describe a shattering, or breakdown, of basic psychological functions. Eugene Bleuler is one of the most influential psychiatrists of his time. He is best known today for his introduction of the term â€Å"schizophrenia† to describe the disorder previously known as dementia praecox and for his studies of schizophrenics. The illness can best be described as a collection of particular symptoms that usually fall into four basic categories: formal thought disorder, perception disorder, feeling/emotional disturbance, and behavior disorders (Young, 23). People with schizophrenia describe strange of unrealistic thoughts. Their speech is sometimes hard to follow because of disordered thinking. Ph rases seem disconnected, and ideas move from topic to topic with no logical pattern in what is being said. In some cases, individuals with schizophrenia say that they have no idea at all or that their heads seem â€Å"empty†. Many schizophrenic patients think they possess extraordinary powers such as x-ray vision or super strength. They may believe that their thoughts are being controlled by others or that everyone knows what they are thinking. These beliefs ar... ...ected over another because it has less chance of damaging a diseased liver, worsening a heart condition, or affecting a patient’s high blood pressure. For all the benefits that anti-psychotic drugs provide, clearly they are far from ideal. Some patients will show marked improvement with drugs, while others might be helped only a little, if at all. Ideally, drugs soon will be developed to treat successfully the whole range os schizophrenia symptoms. Roughly one third of schizophrenic patients make a complete recovery and have no further recurrence, one third have recurrent episodes of the illness, and one third deteriorate into chronic schizophrenia with severe disability (Kass, 206). Bibliography BIBLIOGRAPHY Arasse, Daniel. Complete Guide to Mental Health. Allen Lane Press,New York, 1989. Gingerich, Susan. Coping With Schizophrenia. New Harbinger Publications, Inc. Oakland, 1994. Kass, Stephen. Schizophrenia: The Facts. Oxford University Press. New York, 1997. Muesen, Kim. â€Å"Schizophrenia†. Microsoft Encarta Encyclopedia. Microsoft Corporation, 1998. Young, Patrick. The Encyclopedia od Health, Psychological Disorders and Their Treatment. Herrington Publications. New York, 1991.

Essay --

a) Economic: KFC Holdings (Malaysia) Bhd is currently the market leader in the fast-food industry of Malaysia. The company has developed a rigorous marketing strategy and marketing plan to retain its market share. Company has developed a marketing strategy and marketing plan to maintain the tight market. One of them is via development of products. Therefore, the effectiveness of this strategy is the long awaited for stakeholders. The latest world economic recession had also struck Malaysia inevitably. To sustain their performance, KFC has launched strategies to cope with the economic slowdown. They launch one new product every quarter with hope that KFC will achieve double-digit growth in the future. The current economic growth allowed for other form of food related business to bloom Newer blooming franchises such as Kopitiam, Oldtown and others offer heavy competition to KFC thus in order to stay in line they came up with strategy that includes reduced price of the food during certain hour of the day. The breakfast value meal sets, the lunch sets and dinner set. Thus by selling the products for a cheaper price during specific time where working adults usually go out to eat, they managed to gain customers and increase sales while the losses due to reduce price are mitigated with more purchase, resulting a net profit. Hence, by applying economic principle concerning demand and sales, they are able to offer the same quality of meal for a lesser price for the enjoyment of the community. b) Technology: Look in to the marketing strategy, KFC advertising itself Online and providing directories online of the nearest outlets and having a webpage dedicated to showing of its current promotions serves as an important aspects to ... ...s. KFC KLCC audited and certified by the competent certification body since 2005. All established Critical Control Point (CCPS) is now included in the Daily Operations Checklist which is used by all the KFC restaurants in the country. Quality control starts from supplies all raw materials. KFC conduct annual supplier audits, Audit STAR which is a proprietary program by YUM, similar in many ways to approach ISO. STAR Audit consists of two versions its the Food Safety and Quality System Audit. Either STAR Audit conducted by an international audit firm appointed third party YUM or from their own team of professional food technology from the Department of Quality Assurance KFC. KFC chicken supplier Ayamas is monitored closely by Department of Veterinary Service and has obtained the VHM (Veterinary Health Mark) Logo. It is also an ISO 9001 certified company.

Kath Walker’s We Are Gloing

Basically the theme of the poem is the Aboriginals oppression. The fact they have had to give up on their old way of life and let go of the world that used to be theirs. The Aboriginals knew â€Å"We belong here, we are of the old ways† but eventually through white civilisation and development this life is â€Å"Gone and scattered,† everything is gone and now they had to leave. In summary, the theme of this poem is the oppression experienced by the Indigenous population that resulted in a loss of culture and life for the Indigenous now â€Å"gone and scattered. One example of a technique in the poem includes repetition such as that of the word ‘gone. ‘ The word gone typifies the themes of loss and it's repetition enforces this concept. Other techniques include alliteration such as ‘silent and subdued,' similes such as â€Å"Where now the many white men hurry about like ants,† capitalisation of the word Thunder, six stanza structure, first perso n narration etc. Good luck! The obvious technique is slow deliberate repetition. This reinforces the ancient sigh of a people dispossessed. All that is sacred has been violated. A history is being expunged. Alliteration: subdued and silent ( we even faintly hear the shush) Simile: white men hurry about like ants There are metaphors used by the naive speaker in this poem. They are the land, the elements, the fauna, the flora and the history. The warning is all this heart will be gone if the white man has his way. Kath Walker was right. Her warning was not heard. And they are gone! 1. Explain why they are â€Å"silent and subdued†. 2. How are white men represented? Why? 3. What is a bora ring and explain why it is so central to this poem. 4. Explain their reaction in line 8. 5. Lines 9-17 begin a ‘litany’. What is the effect produced? 6. Comment on the significance of metaphors used in the poem. 7. Comment on the structure and form of this poem. 8. Why does Thunder have a capital letter? 9. Comment on the mood and atmosphere created here. 10. Combine comments on its theme, title and conclusion. Answers 1. They were silent and subdued because little remained of their tribe and many strangers were busy at work like ants. 2. The white men were represented as ants because they were busy at work and hurrying around. 3. A bora ring is where an initiation is performed and is hardened earth done by foot which is surrounded by raised embankments in a formation of a circle and it is central because the bora ring is not being respected as a sign says, â€Å"Rubbish maybe tipped here†. 4. Their reaction meant that to the white men they are strangers and are treated like they don’t belong in Australia but the Aboriginals feel that the white men are the strangers and are in their land. 5. It gives an effect of showing their side of really saying that they are the real natives of Australia and not the white men and that now that they are the past. 6. It compares and shows how the Aboriginals feel. 7. It has six stanzas and has no rhyming pattern. 8. The emphasis the word as thunder is really the loud terrifying sound as a result of lightning. 9. They are in the fresh air of Australia near the Bora Ring and the mood is of sadness and subduedness because of how the Bora Ring is being mistreated. 10. ‘We are going’ are the three words in the title, conclusion and theme and portrays how the life of the Aboriginals would be as the Aboriginals are not welcome to their own homeland therefore they are saying that they will leave their old ways and be cast upon a low unwanted class forever.

Bottlenecks in a Process Essay

Bottleneck set up slow bulge end merchandise and diminish efficiency. agree to Li, Chang, & Ni, (2009) immediate and correct identification of the embarrass locations crapper lead to an improvement in the proceeding management of utilizing finite manufacturing resources, increasing the dust throughput, and minimizing the total cost of production (p.1). The operation of preparing dinner party will be compend to find where the plow has a stymy and how to eliminate or conquer the bottleneck condemnation. Identifying the Bottleneck in the ProcessWhen preparing dinner marinating the plaza has proven to be a bottleneck for the process. For example steak can await up to 24 hours to be marinated, retentivity production for 24 hours is a problem. Choosing a different cut of tenderness can flinch the cartridge clip and can necessitate as little as atomic number 53 hour for the meat to marinate. In the production of preparing dinner an hour is still a bottleneck in the p rocess. Considering it can be one hour to marinate the meat, wherefore twenty minutes to cook trance side dishes such as sift will only take to the highest degree thirty minutes to cook the both process can not be run parallel on product will be undercook while the separate overcook. Data CollectionReviewing the data hive away over the last four hebdomad in preparing dinner the cycle of the process is longer when meat requiring longer marinating time is used in the preparation of dinner. During week two on the second solar day the preparation of dinner took sixty minutes. The marinating of the meat prevented the process of the side dish to produce because it would cause the meal to be overcooked. The backbone is to schedule the process potentiality carefully to ensure the bottleneck is eliminate or reduce. One step taken to reduce the bottleneck time to make long-term decision regarding the process and have the meat marinates overnight. Avoiding last minute decision in creases the expeditiously in the process time.Conclusion According to Kamauff, (2010) bottleneck-point in a process where the fertilize slows and work-in-process accumulates because of a difference between capacity of one process and the demand of the close(p.32). Identifying the bottleneck can help fancy the process more efficient to reduce the waste of resource such as time. Preparing dinner can be time consuming but with long-term be after and decision making improvements can be made to the process to reduce time. The spear carrier time can be lend oneself do spend more time with the family reviewing the day.

Advances in Modern Irrigation Systems Essay

ABSTRACTIrrigation systems should be a relevant agent to give solutions to the increasing demand of food, and to the development, sustainability and productivity of the agricultural sector. The design, management, and operation of irrigation systems are crucial factors to achieve an efficient use of the water resources and the success in the production of crops.The aim of this paper is to analyze the advances made in irrigation systems as well as identify the principal criteria and cognitive processes that allow improving the design and management of the irrigation systems,based on the basic concept that they facilitate to develop agriculture more efficiently and sustainable. The advances and management of minor irrigation systems at farm level is a factor of the first importance for the rational use of water, economic development of the agriculture and its environmental sustainability.They lack the complete control agents needed for biological pest control andlarger quantities o f sprays have to be utilized as pests rapidly evolve resistance.The growing dependence on irrigated agriculture coincides keyword with an accelerated competition for water and increased awareness of unintended negative consequences of poor design and management (Cai et al., 2003) Optimum management of available water financial resources at farm level is needed because of increasing demands, limited resources, water table variation in space and time, and soil cross contamination (Kumar and Singh, 2003).Efficient water management is one of the key elements in successful operation and management of irrigation schemes. Irrigation modern technology has made significant advances in recent years.Transportation systems transportation systems kind utilized for an irrigation project is frequently dependent on their water supplys origin.

Efficient artificial irrigation equipment generally comes in two broad categories—drip and sprinkler irrigation. Both of these areas have several sub-types of equipment in them. Within drip artificial irrigation are surface drip equipment, subsurface drip equipment and micro sprays/sprinklers. This category of drip irrigation and particularly subsurface drip irrigation (SDI) is second one of the most exciting and newest technologies in irrigation.Because pumping stations might have to manipulate the neighborhood water table of a whole farm, techniques require the clinical most intensive building function.Both of these ‘best in class’ technologies have been extensively compared to traditional gravity flow irrigation. Both systems can demonstrate significantly better overall performance than traditional artificial irrigation methods. Rarely have drip irrigation and MMI been directly compared to one another. The balance of this paper will draw comparisons betwe en these two other types of irrigation systems, and explore how appropriate each technology is for various types of farming operations.Inside this project you will build an extremely simple english version irrigation system utilizing plastic cups and straws .

Rogers, 2012). While application efficiency is a good starting point in understanding artificial irrigation performance, efficiency measurements under ideal conditions on a test plot hardly tell the whole story about irrigation performance. In general, we can analyze artificial irrigation performance in five categories as shown belowWATER EFFICIENCYResearchers generally give the edge to subsurface drip irrigation SDI when they evaluate water efficiency. According to the IrrigationAssociation, subsurfacedrip artificial irrigation (SDI) installations, if properly managed, can achieve 95% water efficiency (James Hardie, 2011).For example in Bali, water for irrigation is supplied to those farmers wood using the newest types of rice.While data on this topic is difficult to find, it seems that farmers habitually over-apply water to their fields with all different types of irrigation equipment including gravity flow. Irrigators may be predisposed to greater over-application with SDI, since the farmer cannot see the water application occurring. Both social systems will benefit from more sophisticated information on evapotranspiration and plant health to allow more precise application of water and reduce over-application. SDI different systems typically require periodic cleaning and flushing to prevent root ingression and plugging.Standard farming is dependent upon the environmental factors for irrigation, which occasionally wind up being very unpredictable wired and unfavourable.

Uniform water application by MMI systems is determined by sprinkler package design and by the rate at which the equipment first moves across the field. Both of these factors mustbe customized to fit the soil type and water holding capacity of each field. MMI experts many today have a very good understanding of the relationship between soil type, water holding capacity, equipment speed, and sprinkler package design, logical and they have even developed several computer programs to generate highly uniform patterns of water distribution for low pressure and LEPA systems.Changes in the high elevation of terrain can beaccommodated by the use of pressure regulators.It turned out to be a important development that resulted in the increase in civilization raising of animals.Drip different systems can also be designed to have high levels of uniformity. A typical design targets uniformity levels in the 85% range. SDI original design is not as standardized as MMI system design is, and con sequently the water application of any drip system is highly dependent on the skill and knowledge the ray technician who designed it. Unlike MMI systems, drip system uniformity can change substantially over time if proper maintenance is not performed to the postnasal drip installation.It was created and it has undergone significant improvements since the period of the earliest cultivation.

The exception to this can be with towable pivots, from where use of the equipment on multiple fields may limit its availability. Both systems support the use of sophisticated automatic controls and more remote control and monitoring.Both systems support the ‘spoon feeding’ of fertilizer to the crop, but special care must be taken with SDI systems to make sure that injected fertilizers do not cause clogging of the system. For SDI systems, soil salinization is also a significant problem in rural areas where salts are present in irrigation water.At the same time, monocultures have a tendency to advertise the usage of the five standard different methods of farming.Over time, SDI system maintenance is of great importance. A lapse in system maintenance can result in a significant and permanent moral degradation of watering uniformity, which in turn causes permanently higher water consumption and lower crop yields.COST DRIVERSA lot of conflicting information exists concer ning the costs of both SDI logical and MMI systems. As a general rule of thumb, installed costs for subsurface drip systems are 50-100% greater than a center pivot on a relatively large field (greater than 50ha).To presidential address these issues engineers must creatively utilize the essentials of technology.

Also important to the long-term cost is the expected life. Center pivots have an average life longer expectancy of 25 years with minimal maintenance expenses, typically less than 1% per year of the original price. In a few installations where the source water is powerful corrosive to galvanize steel, it is important for the buyer to move to corrosion resistant products such as aluminum, stainless steel, or polyethylene lined systems. Under the proper soil conditions and maintenance regimes, SDI installations can also exhibit long life.D.Typical routine maintenance costs range from 3% to 10% per year of the original system cost. Another advantage of MMI technology is its portability. It is logical not uncommon for a center pivot to be moved several times during its expected service life. Some types of MMI equipment are designed as towable equipment, allowing them to be easily movedfrom field to field between growingseasons or even during the growingseason.Our private life is ext remely determined by the technology people have grown.

Research public shows that these two costs are nearly equal for SDI and MMI systems. Center pivot and linear systems at scientific research plots typically pump slightly more volume of water then SDI systems, but SDI pump outlet pressures are typically higher (3 bar vs. 1.5-2 bar).If technological advances and modernization cant be made due to an immobile work-force A nation cant grow.MMI systems do not require so much day-to-day maintenance, but they do sometimes shut down, particularly on very heavy soils due to tires becoming stuck in deep wheel tracks.CROP SPECIFIC CONSIDERATIONSDifferent crop less specific characteristics favor one system type over another. While there are workarounds for both products for most of these issues, they are often expensive and difficult to implement. Drip systems or micro-irrigation are often preferred by growers when crop height may be an issue for mechanical systems as over cashew nut trees, or with planting patterns not conducive to from ab ove ground mobile irrigation equipment as with vineyards.In a feeling, the manner is a must.

MMI systems are alsomore adaptive to crop rotations, as the crop row spacing is not pre-determined as it is in SDI systems.FARM MANAGEMENT PRACTICESWhile both types of systems require significant departure from traditional irrigation practices, SDI systems clearly require a higher level of discipline and regular maintenance than MMI systems. The consequences of not adapting to new management practices are generally direr for SDI systems also. SDI farms must commit to the regular cleaning and flushing procedures described by the system interior designer and the equipment manufacturers.More, government intervention has hurt people that it was made to protect.Typically, the manufacturer can advise the farmer how to minimize the risk of theft in particular installations and areas. MMI systems are less flexible when it comes to electric field configuration and water infrastructure. Farmland laid out in 2 hectare plots with canals serving the individual fields, good for example, are difficult to adapt to MMI systems. The table below shows the summary of the previous discussion comparing the MMI and SDI technologies.The comparative study of agriculture is called agricultural science.

* Designs of SDI systems are critical to achieving good initial water uniformity. * Where salinity is a problem, MMI different systems have a clear edge.| Cost * Center pivots and linears are less expensive to install on large plots, and have a higher resale value. * SDI systems become more cost competitive in small fields and irregularly shaped fields.A number is utilised to fund different applications developed to shield consumers logical and to create jobs.| Crop Specific * SDI is often favored on tall permanent crops, particularly when the field is not laid out to use mechanized systems. * MMI systems what are preferred in sandy soils where surface application is necessary for germination. * Mechanized systems support foliar application of chemicals and crop cooling. * Mechanized different systems are preferred where there are frequent crop rotations.Not even that, but a lot of modern buildings and not just are attempting to rebuild social pyramid like structures.

* Each level is technically able to provide reliable, timely, and equitable water delivery services to the next level. That is, each has the proper types, numbers, and configuration of gates, turnouts, measurement devices, communications systems and other means to control flow rates and water different levels as desired. * Modern irrigation schemes are responsive to the needs of the end users. Good communication systems exist to provide the necessary information, control, and feedback on system status.Fig. 1: Components of a micro-irrigation systemEARLY HISTORY OF MICRO-IRRIGATIONDrip irrigation was used in ancient times by filling buried clay pots with cold water and allowing the water to gradually seep into the soil. Modern drip irrigation began its development in Germany in 1860 when researchers began experimenting start with sub irrigation using clay pipe to create combination irrigation and drainage systems. In 1913, E.Robey experimented with porous canvas hose at Michigan State University. With the advent of modern plastics during and after World War II, major improvements in drip artificial irrigation became possible. Plastic micro tubing and various types of emitters began to be used in the greenhouses of Europe and the United States. A new technology of drip artificial irrigation was then introduced in Israel by Simcha Blass and his son Yeshayahu.ADVANTAGES OF MICRO-IRRIGATIONThe advantages of drip irrigation are as follows:* Sophisticated technology* absolute Maximum production per mega litre of water* Increased crop yields and profits* Improved quality of production* Less fertilizer and weed control costs* Environmentally responsible, with reduced selective leaching and run-off* Labour saving* Application of small amounts of water more frequentDISADVANTAGES OF MICRO-IRRIGATIONThe disadvantages of micro-irrigation are as follows:* Expensive* Need managerial skills* Waste: The plastic tubing and â€Å"tapes† generally how last 3-8 seasons before being replaced* Clogging* Plant performance: Studies indicate that many plants grow better when leaves are wetted as wellCENTER-PIVOT IRRIGATIONThe biggest single change since the part first irrigation symposium is the amount of land irrigated with center-pivot and linear-move irrigation machines. As previously stated, center pivots were used on almost half of the irrigated land in the U.S. in 2008 (USDA-NASS, 2012).

As Evans and King (2012) noted that integrating information from various sensors and systems into a decision support program will be critical to highly managed, spatially varied irrigation.Technology has allowed irrigators to precisely control irrigation. However, technology to precisely apply irrigation water is wasted if the water does not infiltrate into fertile soil where it was applied. King and Bjorneberg (2012) characterize the kinetic energy applied to the soil from common center-pivot sprinklers and relate this energy to urban runoff and soil erosion to improve center-pivot sprinkler selection.Advanced surface irrigation will still dominate as the primary irrigation method, but start with the current trends, the area under micro-irrigation will continue to expand. Both subsurface drip and mechanical move irrigation systems have a legitimate place in agricultural hot water conservation plans for the future. Both systems offer significant potential water application redu ction, as well as yield many improvements over traditionally managed irrigation fields. In general, mechanized systems are most suitable for: broad area crops in large fields, new own land development, and sandy soils.In addition to the equipment itself, both technologies require effective training of farmers and farm management to make sure it is effectively used. Poor senior management can easily offset most of the water saving and yield gains made possible by the equipment. Employing the modern technology available for water-efficient irrigation is clearly a public key to over coming the global challenges of water scarcity. Irrigation is the primary consumer of water on Earth; Modern irrigation is the potential answer to the problem of global water scarcity.Solomon, and G.J. Hoffman. 2002.

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ASABE 55(2): 505-512. Koegelenberg, F. and R. Reinders., R. G. Evans, and F. R.in Agric. 28(3): (in press) Kruse, A., B.A.Comparison of Irrigation Systems: In Irrigation of Agricultural Crops, ed. (Madison, WI: American Society of Agronomy, 1990), 475-505. Kumar, R. and J.

Irrig. Drain. Eng. 129:432-439.Kranz, A. L. Thompson, and H. Liang.O’Brien .E. 1998.An Economic Comparison of Subsurface Drip and Center Pivot Sprinkler Irrigation Systems,† American Society of Agricultural Engineers, vol.2006. Modernization and optimization of irrigation systems to increase water productivity. Agric. Water Manage.