Alcohol Related Problems

IntroductionAlcohol related problems is one of today’s contemporary issues, as there are studies that suggest that due to alcohol related problems there are various impacts that it can have to an individual, and it can include social harms and any antisocial behaviour, such as alcohol fuelled violence. This literature review will explore the academic readings, that help assist identity key issues relating to a criminology perspective of alcohol related problems. Ergo, based on past research from the academic readings this literature review will explore prevention strategies that help reduce social harm to the individual and the community, and also the consequences that alcohol can lead to. Also, this literature review, has identified gaps within the academic sources. The gaps that all the sources have in common would be, the use of education and intervention for the individuals on alcohol related problems to control criminal behaviours before it is too late and also, the lack of numeric statistics and evidences supporting the academic sources.Benefits of the Literature ReviewBy analysing the academic sources, it can assist in gaining proper knowledge of the effects that alcohol can lead to and the prevention strategies that are able to prevent and reduce social harm to the individual and community from the misuse of alcohol. Ergo, this literature review will benefit ‘assignment three’ as it is able to give a proper understanding of ‘alcohol related problems’ within areas, such as Manly.Consequences of Alcohol Related ProblemsThe Australian Medical Association (2012) mentions that most Australians, especially the youths within society are drinking in a way that puts their own health at risk, which causes further harm to themselves and others’ around them. Morgan and McAtamney (2009), Wells and Graham (2003), Dearden and Payne (2009), Dawe, Harnett and Frye (2008) and the Ministerial Council on Drug Strategy (2001), all hav e a common idea of the types of consequences that involve the use of alcohol related problems. The similarities of these  literature articles has shown that the consequences, mainly involve alcohol related violence within the community and within the family. Alcohol-related crime and disorder can have a huge impact on the perceptions of crime and safety among the broader community, ergo making the community fearing for their safety (Morgan&McAtamney, 2009). Based on the literature sources, the main consequences of alcohol related problems involve the following:Firstly, according to the 2007 national drug strategy household (AIHW, 2008), it highlights that ‘thirteen percent of Australians are made to feel fearful by someone under the influence of alcohol' and ‘almost five percent of Australians aged above fourteen years old have been physically abused by someone under the influence of alcohol'. However, not all alcohol related violence are all physical, statistics have shown that ‘one in four Australian victims of alcohol related violence have been verbally abused and neglected' (Morgan&McAtamney, 2009).Furthermore, alcohol is the main reason of the occurring domestic violence and child abuse and neglect within the Australian household (Dawe, Harnett&Frye, 2008). This can be supported by Dube et. al. (2001) stating that child abuse from those parents who misuse or abuse alcohol are more likely to be subjected to various forms of physical and verbal abuse. From the research, it provides an evidence that from the mistreatment of children, especially those who were victims of physical abuse and neglect, are more likely to offend later in their lives due to the idea of the victims having a high exposure to alcohol in their lives and create a cycle of alcoholic problems.Secondly, Dearden and Payne (2009) and Ministerial Council on Drug Strategy (2001) has suggested that, violence that is fuelled by the alcohol consumption can lead to homicide. Ac cording to the National Homicide Monitoring Program’s database, it stated that ‘around half of forty-seven percent of all homicides within Australia in 2000-2006 were alcohol related' (Dearden&Payne, 2009). Thus, most of these homicides have concluded that both the offender and victim were intoxicated. In contrast, Wallace (1986) believes that alcohol is not the direct link to homicide, but is in fact encourages the offender to offend. Findings have shown that there are still on-going debates on whether or not alcohol consumptions are the direct cause  of homicide or if it is just the aggression of the offender from consuming alcohol. In regards to Wallace (1986) their concluding arguments are very weak and bias as there are no formal evidence supporting their claim. However, either way as a consequence, alcohol consumption could lead to homicide.Prevention strategies on Alcohol Related ProblemsAccording to the following literature, it has shown that there have been m any crime prevention, which are usually enforced by the law enforcement and criminal justice system. All of the following academic readings share similar notions of the alcohol related crime prevention and policy makings to be able to reduce social harm involving the individual and their community.Policy making by stakeholders, involve the access and availability of alcohol can help reduce the alcohol related problems occurring to the individual and their community. Ergo, the Liquor Act legislation prohibits the supply of alcohol to individuals under the age of 18 years old (Ministerial Council on Drug Strategy, 2001; McMurran, 2012). Thus, alcohol suppliers are to thoroughly check identification of the individual and if the individual who is under the age of 18 years old, holds and shows fake identification, law enforcement may be involved, as strict penalties for infringements apply, which could result in going to court or receiving a fine. In contrast,Trim, Leuthe and Chassin (20 06) argues that not all alcohol purchases are made by those who are under 18 years old but the individuals may ask an adult; who could be a relative or a stranger, to help them obtain the alcohol.Furthermore, the findings have proven that individuals can find a way around policies, in regards to the access and availability to alcohol, however, there are no evidence to future validate this argument. In addition, to make this approach to be more effective in the future, there should be surveillance cameras outside the store to watch out for any negative activity. Also, to decrease the curiosity of alcohol for children, law enforcement and education should work together in preventing alcohol related problems and stop the cycle. For example, the use of ‘Healthy Harold' during school, to educate the children on the consequences of alcohol.Similarly, Robert, Ammerman, Peggy, Ott, Ralph and Tarter (1999) and Ministerial Council on Drug Strategy (2001) agree that in regards to the dev elopment of police initiatives; random breath testing is a successful crime prevention in road crashes, as it motivates the individual to drink responsibly. This can be supported by the reduction of the alcohol involved crashes on the roads (Homel, 1988). From the readings, this is usually because the individuals do not want to be caught and be financially and emotionally strained. However, this policy is through police discretion and power. It is up to the law enforcement agencies, in regards to whether or not the individual should be arrested or fine (McMurran, 2012).Thus, this type of prevention strategy needs to be committed by the law enforcement in order to keep the road safe from those under the influence of alcohol, or else there would be no use for the policy and instead create more chaos on roads. Hence, to avoid the lack of commitment from the law enforcement agencies there should be proper training and licences to protect members of the community from alcohol related pro blems.ConclusionThis literature review has highlighted the consequences of alcohol and the strategies to help prevent and reduce social harm to the community and the individual. Through the findings of the crime prevention of alcohol related crimes, it has shown it is not as effective. Thus, it has shown that there needs to be a new approach on alcohol related problems. Ergo, any changes involving the criminal justice strategies are most likely to succeed. Furthermore, it is important to apply formal and informal controls in regards to the misuse of alcohol and problematic behaviours. Overall, there were gaps within the academic readings used in this literature review, nevertheless, it has given a better understanding of different point of views, in regards of alcohol related problems in a criminology perspective. ï » ¿Alcohol Related Problems IntroductionAlcohol related problems is one of today’s contemporary issues, as there are studies that suggest that due to alcohol related problems there are various impacts that it can have to an individual, and it can include social harms and any antisocial behaviour, such as alcohol fuelled violence. This literature review will explore the academic readings, that help assist identity key issues relating to a criminology perspective of alcohol related problems. Ergo, based on past research from the academic readings this literature review will explore prevention strategies that help reduce social harm to the individual and the community, and also the consequences that alcohol can lead to.Also, this literature review, has identified gaps within the academic sources. The gaps that all the sources have in common would be, the use of education and intervention for the individuals on alcohol related problems to control criminal behaviours before it is too late and also, the lack o f numeric statistics and evidences supporting the academic sources.Benefits of the Literature ReviewBy analysing the academic sources, it can assist in gaining proper knowledge of the effects that alcohol can lead to and the prevention strategies that are able to prevent and reduce social harm to the individual and community from the misuse of alcohol. Ergo, this literature review will benefit ‘assignment three’ as it is able to give a proper understanding of ‘alcohol related problems’ within areas, such as Manly.Consequences of Alcohol Related ProblemsThe Australian Medical Association (2012) mentions that most Australians, especially the youths within society are drinking in a way that puts their own health at risk, which causes further harm to themselves and others’ around them. Morgan and McAtamney (2009), Wells and Graham (2003), Dearden and Payne (2009), Dawe, Harnett and Frye (2008) and the Ministerial Council on Drug Strategy (2001), all have a common idea of the types of consequences that involve the use of alcohol related problems.The similarities of these  literature articles has shown that the consequences, mainly involve alcohol related violence within the community and within the family. Alcohol-related crime and disorder can have a huge impact on the perceptions of crime and safety among the broader community, ergo making the community fearing for their safety (Morgan&McAtamney, 2009). Based on the literature sources, the main consequences of alcohol related problems involve the following:Firstly, according to the 2007 national drug strategy household (AIHW, 2008), it highlights that ‘thirteen percent of Australians are made to feel fearful by someone under the influence of alcohol' and ‘almost five percent of Australians aged above fourteen years old have been physically abused by someone under the influence of alcohol'. However, not all alcohol related violence are all physical, statistics have sh own that ‘one in four Australian victims of alcohol related violence have been verbally abused and neglected' (Morgan&McAtamney, 2009).Furthermore, alcohol is the main reason of the occurring domestic violence and child abuse and neglect within the Australian household (Dawe, Harnett&Frye, 2008). This can be supported by Dube et. al. (2001) stating that child abuse from those parents who misuse or abuse alcohol are more likely to be subjected to various forms of physical and verbal abuse. From the research, it provides an evidence that from the mistreatment of children, especially those who were victims of physical abuse and neglect, are more likely to offend later in their lives due to the idea of the victims having a high exposure to alcohol in their lives and create a cycle of alcoholic problems.Secondly, Dearden and Payne (2009) and Ministerial Council on Drug Strategy (2001) has suggested that, violence that is fuelled by the alcohol consumption can lead to homicide. Acco rding to the National Homicide Monitoring Program’s database, it stated that ‘around half of forty-seven percent of all homicides within Australia in 2000-2006 were alcohol related' (Dearden&Payne, 2009). Thus, most of these homicides have concluded that both the offender and victim were intoxicated. In contrast, Wallace (1986) believes that alcohol is not the direct link to homicide, but is in fact encourages the offender to offend.Findings have shown that there are still on-going debates on whether or not alcohol consumptions are the direct cause  of homicide or if it is just the aggression of the offender from consuming alcohol. In regards to Wallace (1986) their concluding arguments are very weak and bias as there are no formal evidence supporting their claim. However, either way as a consequence, alcohol consumption could lead to homicide.Prevention strategies on Alcohol Related ProblemsAccording to the following literature, it has shown that there have been many crime prevention, which are usually enforced by the law enforcement and criminal justice system. All of the following academic readings share similar notions of the alcohol related crime prevention and policy makings to be able to reduce social harm involving the individual and their community.Policy making by stakeholders, involve the access and availability of alcohol can help reduce the alcohol related problems occurring to the individual and their community. Ergo, the Liquor Act legislation prohibits the supply of alcohol to individuals under the age of 18 years old (Ministerial Council on Drug Strategy, 2001; McMurran, 2012). Thus, alcohol suppliers are to thoroughly check identification of the individual and if the individual who is under the age of 18 years old, holds and shows fake identification, law enforcement may be involved, as strict penalties for infringements apply, which could result in going to court or receiving a fine.In contrast,Trim, Leuthe and Chassin (2006) argues that not all alcohol purchases are made by those who are under 18 years old but the individuals may ask an adult; who could be a relative or a stranger, to help them obtain the alcohol. Furthermore, the findings have proven that individuals can find a way around policies, in regards to the access and availability to alcohol, however, there are no evidence to future validate this argument.In addition, to make this approach to be more effective in the future, there should be surveillance cameras outside the store to watch out for any negative activity. Also, to decrease the curiosity of alcohol for children, law enforcement and education should work together in preventing alcohol related problems and stop the cycle. For example, the use of ‘Healthy Harold' during school, to educate the children on the consequences of alcohol.Similarly, Robert, Ammerman, Peggy, Ott, Ralph and Tarter (1999) and Ministerial Council on Drug Strategy (2001) agree that in regards to the develop ment of police initiatives; random breath testing is a successful crime prevention in road crashes, as it motivates the individual to drink responsibly. This can be supported by the reduction of the alcohol involved crashes on the roads (Homel, 1988). From the readings, this is usually because the individuals do not want to be caught and be financially and emotionally strained.However, this policy is through police discretion and power. It is up to the law enforcement agencies, in regards to whether or not the individual should be arrested or fine (McMurran, 2012). Thus, this type of prevention strategy needs to be committed by the law enforcement in order to keep the road safe from those under the influence of alcohol, or else there would be no use for the policy and instead create more chaos on roads. Hence, to avoid the lack of commitment from the law enforcement agencies there should be proper training and licences to protect members of the community from alcohol related problem s.ConclusionThis literature review has highlighted the consequences of alcohol and the strategies to help prevent and reduce social harm to the community and the individual. Through the findings of the crime prevention of alcohol related crimes, it has shown it is not as effective. Thus, it has shown that there needs to be a new approach on alcohol related problems. Ergo, any changes involving the criminal justice strategies are most likely to succeed.Furthermore, it is important to apply formal and informal controls in regards to the misuse of alcohol and problematic behaviours. Overall, there were gaps within the academic readings used in this literature review, nevertheless, it has given a better understanding of different point of views, in regards of alcohol related problems in a criminology perspective.

The Station Nightclub Fire West Warwick, Rhode Island.

The Station Nightclub Fire West Warwick, Rhode Island. The building of the Station Nightclub was constructed in approximately 1946. Many restorations and repairs were made to the building since the time of construction by different owners to fulfill their business needs. The building was a wood-frame construction with wooden shingles on the exterior walls that also included a flat roof, but the interior walls surrounding the stage were staffed with sound proof polyurethane insulating foam. Windows were located on the north side of the building and on the east side of the front entrance.All of the windows had security bars on them (this could be an issue! ). The building had only four doors; a front main door, a bar side exit door, a platform exit door, and a kitchen exit door. The building was equipped with a fire alarm; however it was not connected to a nearby fire department alarm office. At the time of the incident, the building wasn’t protected by any sprinkler or extingui shment systems. The fire began at 11:07 PM, on Thursday, February 20, 2003. The band Great White was the main event of the night.After only half a minute into their performance, the pyrotechnics ignited the sound insulation (polyurethane foam) that was around the stage. The ignition of the polyurethane foam built up enough heat to ignite the wooden panels above the stage spreading the fire throughout the building. At first, the audience thought that the flames were a part of the show. Seconds after the audience realized that the fire was unplanned, they headed toward the main entrance trying to escape, not knowing that three other exits in the building existed.One hundred people lost their lives that day. Serving a population of 30,000 residents, the West Warwick Fire Department is first due on all fire/rescue and EMS calls for the 8 sq. mile district of West Warwick. West Warwick Fire Department operates out of four stations with a total of four engines, one ladder truck, two ambul ances, and one special hazards unit. When West Warwick Fire Department was dispatched to the address, a multiple casualty incident was put into effect due to the seriousness of events.They had to request for mutual aid from the encompassing jurisdictions for any apparatus and ambulances available. The end result was a combination of 583 fire, EMS, and police personnel including 57 ambulances (BLS & ALS) and two buses for transportation and shelter. The Local, State and Federal agencies were called to investigate the Station Nightclub fire incident and they found many issues. The polyurethane foam that was on the interior walls was the major factor in the Station Nightclub fire. It was easily ignited and also contributed to a faster fire spread within the building.According to NFPA 101, Life Safety Code, the interior finish is required to be Class A or B for general assembly areas with occupant loads of more than 300. It has been calculated that the number of occupants at the Station Nightclub was around 440-458 people, obviously well over this limit. The ignition of polyurethane foam gave out a magnitude of smoke and heat in such a short period of time and created mass chaos, thus resulting in a crowd-wide panic towards the initial entry point. Also NFPA 101, Life Safety Code, section 13. 2. 3. 6. states that the main entrance/exit shall be of a width that accommodates one-half of the total occupant load and shall be at the level of exit discharge or shall connect to a stairway or ramp leading to a street. If the owner of The Station Nightclub would have inspected the main point of egress and made sure it complied with the code, many lives would have been spared that night. The pyrotechnics was the main ignition source. The building owner should have had the approval and authorization for use of pyrotechnics. The NFPA 1126, Standard for the Use of Pyrotechnics before a Proximate Audience, section 13. . 2 Open Flame Devices and Pyrotechnics, states that â€Å" no open flame devices or pyrotechnic devices shall be used in any assembly occupancy unless otherwise permitted†. The owner of the Station Nightclub failed to comply with the regulations, which resulted in such dramatic incident in the history of U. S. Since the building of Station Night club was constructed approximately in 1946 and under different owners it was renovated into a restaurant and nightclub. At that time sprinklers would not have been required to be installed.Back in that period of time, sprinkler systems were not cost effective and technology was evolving. Later in the building’s life-span, fire damaged the building before this incident. The owner at the time of the fire damage reconstructed the building and no sprinkler systems were installed. At the time of the Station Nightclub incident in 2003, the building didn’t have any sprinkler system whatsoever. In the 2003 edition of the model codes, sprinklers would have been required if the building wa s a new construction. The Nightclub owner wasn’t aware of codes and regulations on the sprinkler systems.The National Institute of Standards and Technology engineers arrived at scene to develop a report on the Station Nightclub incident. Experiments and studies by the NIST team have shown that if the building was equipped with a sprinkler system, they would be able to control the fire, thus minimizing the number or chance of casualties. The NIST report also states that at the time of the incident, the nightclub had fire extinguishers, but they were not strategically placed throughout the building. So the building had the equipment, but no one knew where it was.NIST report also determines that even with fire departments first arriving unit at seen (less than five minutes), they could not have saved the structure in that situation. After all this being said, I think that the main reason that contributed to fire deaths was the occupant load and the point of egress. Most of the p eople rushed toward the main door resulting in serious chaos. People were crashing on top of each other and jamming the main entrance, limiting their escape. NIST report studies showed that one third of the people escaped through the windows and the sun room.From looking at the map of the building, it shows that the occupancy had only four exits including the main entrance. One of the exists was in the kitchen area, probably only known to the employees. This makes only three exits available for many people to escape, although the crowd probably only knew of the main entrance. After such a tragic incident, the NFPA developed a series of required codes and standards for public assembly occupancies. The reinforcing of the codes and regulations also came with them being easily accessible online not only for the fire personnel, but also to the public.If the West Warwick Fire Department did their inspection they would have noticed that the owner is not up to codes and regulations on the s prinkler systems in a public occupancy. Not only would they have found a lack in sprinkler systems, but they would have found a few other problems concerning the safety of the building. It was fire department’s priority to make the owner aware of the problems and provide accurate information to make him conscious that the building was not safe. Also, the West Warwick Fire Department should have done the follow up on the items that they were the most concerned about.The fire department should have stated the risks of not having the sprinkler systems installed given the history of that building. I find it crucial to have thorough and solid preplans of your district. Knowing your response area will help you prevent fires, period. From all of the investigations made by NIST and NFPA reports, they concluded that by adapting to the additional changes to model codes and regulations, most importantly making them known and strictly enforcing them, the safety of the public occupancies can be strengthened.It was sad to see the deaths of 100 people that day, but the only way regulations and safety can be updated is when people get hurt. Hopefully, this tragedy will help fire departments learn a lesson and put emphasis on preplanning. Work cited: http://fire. nist. gov/bfrlpubs/fire08/PDF/f08033. pdf http://www. nist. gov/el/disasterstudies/ncst/upload/StationNightclubEmergencyResponse. pdf http://www. nfpa. org/assets/files/pdf/research/case_study_nightclub_fires. pdf

University of Newcastle

1)What segmentation base has Red Bull adopted to target consumers? How should Red Bull further segment the market in the future? When marketers begin instigate their strategy they will begin by selecting a marketing base at which they will aim their strategy. The Bases can be broken into four segments on the basis of two criteria: 1- Facts, which can be determined by a single objective or cognitions that are more abstract 2-Consumer rooted features relating to consumers physical, social and psychological needs versus consumption specific behaviour or preferences towards a product.Based on this criteria the four segments business use include: -Demographic, based on general features of human life -Geographic, based on the region the consumers live in -Behavioural, based on the consumers preferences towards products -Psychographic, based on the personality traits of consumers While many companies choose to aim their marketing strategy at a single consumer base, many successful companies choose to engage many segmentation bases with one marketing strategy. This process is called hybrid segmentation.This can be seen with Red Bulls â€Å"guerrilla marketing† strategy that established them as a successful company. It is clear that the marketing strategy segmented the market demographics and psychographic segments. For example the unique strategy that was developed to demographically target students/young adults and aimed to psychographically appeal due to their active and outgoing lifestyles. In order to continue their success in the market, Red Bulls targeted consumer base can be further segmented to increase profitability. ) How Does Red Bull arouse the motivations of consumers to purchase energy drinks? Motivation can be seen as the driving force that impels the consumer to act in fulfilling their needs, hopefully through the consumer purchasing their products. Red Bull achieves this through providing positive motivation for the consumer. 3) Describe the Bra nd Personality of Red Bull. Why do you think the concept of brand personality is so important to Red Bull?

Exam Essay Example | Topics and Well Written Essays - 1250 words - 7

Exam - Essay Example The most prevalent theory of buyer behaviour in respect of marketing activities is the ‘Utility Theory.’ This theory proposes that; buyers make decisions based on the expected result of their decisions (Bray, 2012). Buyers employ a rational behaviour when choosing commodities to consume; that is, they are concerned with self interest. Marketers are always aware that buyers will only consider the products and services that achieve the highest level of satisfaction. With this knowledge, companies produce products that meet the buyers’ needs. This theory views a buyer as ‘a rational man.’ Companies are influenced by this behaviour to design a product or service that will be desirable to the buyers. Marketing activities tend to focus on research and pricing domain of the product or service. There are various factors that influence consumers; according to contemporary research on buyer behaviour. Buyer behaviour arises from the objective of satisfying a need. This stage advances in information search; on a product that satisfies the need. The buyer then evaluates various alternatives obtained from information search. A purchase intention arises from the evaluation of alternatives. The purchase intention triggers the buyer to buy the product or service, consumes it, and then disposes it. This is the complete view of buyer behaviour. Marketers are aware that buyer behaviour advances from; a need to the actual transaction. Marketing activities will tend to focus on promoting their products and services. This promotion creates awareness; that is, it sensitizes the potential buyers about a particular product or service being offered. Buyers tend to apply a cognitive approach when deciding on which products or services to consume. This approach focuses on the buyers’ observed behaviour to intrapersonal cognition. The experience achieved from the previous use of a product or service

Current Events Essay Example | Topics and Well Written Essays - 250 words - 1

Current Events - Essay Example However, the company has had to make many changes since it acquired Zain Africa in a deal that involved more than ten billion dollars (Campbell 416). The main reason was the existence of established mobile operators in individual countries and across regions. One of examples is the West African region where MTN has acquired a considerable stake of the market. However, apart from this, the high operating costs, a low-income market, political instability, and restrictive government policies have been among the major reasons for Airtel Africa reengineering. Despite the numerous changes that have faced this company the short-term achievements are exceptional (Campbell 417). The incentives the company has offered, such as low calling, texting, and Internet rates, have ensured the constant rise of the number of its subscribers. Moreover, the recent roll out of 3G Internet speed for its users has been its most successful promotional methods so far. The success achieved in the African market has established it among the five top mobile operators in the world. In conclusion, Bharti Airtel reengineering has been beneficial not only for the company but also for the African people. In a general business outlook, it is one of the main contributors to making Africa one of the fastest growing telephone markets in the world (Pan 14). Consequently, as shown by Bharti Airtel, reengineering is one of the most effective methods to expand, increase profits, and accelerate the growth of a

Marketing analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Marketing analysis - Essay Example The following discussion seeks to assert the purposes of the target market in the organisation. Further, the discussion shall argue upon the marketing mix variables adapted by the organisation in increasing its competence in the provision of health care services. The organisation asserts that its devotion is to deliver health services to the UK population. It declares that every person in the country has a vital role, and acquainting them with relevant health services is the ultimate way of ensuring functionality (Stuart, 2013). Holding to the fact that nursing and midwifery are a continued health course, it is knowledgeable that the organisation’s target market is centred on the existence of health complications in the society. Every person is vulnerable to diseases, hence at a certain point, he will need medical attention (Scullion & Guest, 2007). The organisation beseeches the UK society to trust in the health practitioners from all of their obligations aim at delivering profound health services. Its target market includes children in schools, arguing that they should seek health care in case of health complications from the available school nurses (Kirpal, 2011). Secondly, the organisation asserts that expectant women should seek healthcare services during their prenatal and postnatal stages from the midwives and other relevant personnel. Further, the organisation extends its care to people suffering from mental health arguing out that they are of importance as any other groups of people in the community (Scullion & Guest, 2007). On a different account, the organisation declares its devotion in providing health care services to the ageing and aged population (Kirpal, 2011). Arguably, it is knowledgeable that the organisation’s target market combines all groups in the demographic segment as it declares the types of services that its personnel shall deliver to each category of people in the population. The organisation combines

England. World Civilization Class Essay Example | Topics and Well Written Essays - 1250 words

England. World Civilization Class - Essay Example Children suffered as the societies lived in very deplorable conditions. Formal settlements were rare as many people engaged in farming and could not maintain very descent and clean surrounding as it is possible today. There was poor planning of settlements, poor road infrastructure, poor sanitation, and poor and dangerous working conditions. Generally, civilization of the world passed through difficult moments and this is clearly evident through learning history of England. Modern History Sourcebook: Friederich Engels: Industrial Manchester, 1844 This article is the work of Paul Halsal who made reference to work of Friendrich Engels to communicate the realities and experiences of industrial revolution and world civilization. The article appears to target residents of Manchester City in London and Europeans in general and intends to inform them about the need to protect and preserve their surroundings. The story of Friederich Engels indicates that the condition of the city was notorio us and very unfit for human survival1. The city characterized with poor settlement planning that left very narrow paths that two people could not pass through at the same time. 2The story of Friedrich describe how some could easy miss the right direction and instead make countless rounds within the courts before finding the right way, â€Å"He who turns to the left here from the main street, Long Millgate, is lost; he wanders from one court to another.†3 The article uncovers the true reality of health risks that the inhabitants of Manchester were vulnerable to. The article sadly describes the nature of the open pit dumpsites and contaminated, smelly and dirty rivers that made it hard for any visitor to the region have easy breath of air. From the general description of the ancient Manchester city, this article seems to pass very crucial information concerning the need to preserve the environment considering the efforts and time it took to make Manchester city what it is today . In so doing, the article appears to persuade and convince the audience who are particularly resident of Manchester city to work hard to protect serenity of the city. Unlike today that it is easy and enjoyable to live in Manchester city, it was initially very difficult and problematic to live in the city. The move by Halsal to select this article with such mysterious reality about the past of Manchester City seems to be one to persuade residents of the city and Europe in general to work hard and value the kind of infrastructure they currently enjoy4. The article gives the audience substantial reason to fight towards protection of the environment and appreciate the work and struggle of their forefathers who seemingly worked hard to change the condition. The article also appears to discredit widespread believe that European countries and England in particular never succumbed or experienced poverty. As demonstrated by Friedrich in his article, situating in England and Manchester in pa rticular that was by then the richest city of the country had very bad road infrastructure that were generally impassable. Housing facilities were unbearable and environment was very unhealthy and unfit for human survival. Modern History Sourcebook: Women Miners in the English Coal Pits The author of the article develops his communication about the past by referring to the Parliamentary papers of 1842 Great Britain Parliament. This article describes a very sad but truth situation about the history of world’s civilization. The article concentrates and appears to be very compassionate about the suffering of women and children in the coalmines in England. 5It was through the suffering that the members of the society could earn living and place food on their

Unified Threat Management (UTM) Essay Example | Topics and Well Written Essays - 3500 words

Unified Threat Management (UTM) - Essay Example Making distinctions between these threats is often an exercise in futility: Thus, the birth of the UTM movement. Unfortunately, at present, UTMs benefits are apocryphal: Though arguably superior to existing offerings, they are far from complete security suites. UTM is operationally defined by SC Magazine thusly: â€Å"[T]o be a true UTM, according to analyst firm IDC anyway, the product must include, at minimum, a firewall, intrusion detection and prevention and anti-virus functionality† (2007). This paper assumes this definition. SonicWall argues that the reason for UTM is because the vast majority of consumers, whether individual home networks or large corporate and government networks, are not just doing one thing online at any given time, or even through any one application (2008)! â€Å"Network communications no longer just rely on store-and-forward applications like e-mail. It has now grown to include real-time collaboration tools, Web 2.0 applications, instant messenger (IM) and peer-to-peer applications, Voice over IP (VoIP)...† (2008). Consider games and digital distribution platform Steam. In one program, there is a friends list, social networking utilities and functionalities, games, digital backup, downloading and peer-to-peer transfer protocols, IM and online store functionality! Threats proliferate under that environment. A virus transferred from e-mail can be used to spam the addresses on ones IM list. A keylogger hidden in a torrent can gather credit card information put into a browser. There are no clear lines between threats; why make there be a clear line in protection and defense? The problem that many IT security professionals see with UTM is that focused programs are likely to have functionalities and specializations that a general solution might not (SC Magazine, 2007). â€Å"The bad news is that this creates a single point of failure. It also creates a bit of

Effects of climate change in an area Term Paper

Effects of climate change in an area - Term Paper Example Introduction To further discuss climate change it is important to discuss what climate change is. Climate change can be identified by, â€Å"a long term shift in climate measured by changes in temperature, precipitation, wind, and other indicators.† (GovernmentofCanada2011). Climate change is basically the result of too much pollution within earth’s atmosphere. The pollution causes the ozone layer to become thin. The thinning of the ozone layer allows earth’s climate to become warmer than usual. The slow increase in earth’s temperature creates an effect on earth’s resources. Because of these changes, oceans, wildlife and nature have been forced to adapt and many creatures and habitats have become unsuccessful in adapting. History of Climate Change Climate change is said to have begun during the industrial revolution. The industrial revolution was a time during the 1800’s when manufacturing began to take over the world. According to, The Cambr idge Dictionary of Scientist, â€Å"the increase of carbon dioxide has jumped overwhelmingly since the mid 1800’s.† Studies on carbon dioxide levels show that the concentration of carbon dioxide in ppmv’s has gone up by over one hundred. Many things that one may see and do everyday are contributors to an increase in carbon dioxide in the atmosphere. The most common contributor is human transportation. Almost every type of human transportation emits carbon dioxide into the air. Planes, automobiles, trains and anything that burns fuel is a contributor to climate change. Automobiles are not the only contributor. Manufacturing plants are all over the world and can account for huge carbon dioxide emissions. An article by The New York Times explains, â€Å"Eating lunch in a cafeteria can cause climate change† (Rosenthal2010). One may contemplate the truth of the given claim. How can eating lunch at a cafeteria cause climate change? The answer is simple. Many of the foods in a cafeteria are produced in a manufacturing facility. Manufacturing facilities create carbon dioxide. When eating foods that have been made by creating harmful gasses, one is contributing to global warming which creates climate change. Climate Change effects on the Ocean Climate change is harmful to the earth’s ocean. Water is a necessary for survival. The ocean, like many other water sources does not stand still. The ocean circulates. The circulation allows for water to remain fresh. The circulation of water is like natures own way of cleaning itself. â€Å"The winds of the air drive most of the oceans circulation† (Toggweiler2008). The warming climate changes the way that the winds blow. Since the winds are changed, so is the way that the ocean circulates. The changes in water circulation due to climate change have their affects on our oceans. The ocean cools and warms by circulation. It is obvious that the changes in circulation will have its affects o n the ocean. Since the ocean makes up more than half of the earth, it is important to keep the ocean temperatures stable. Change in ocean temperature cause many problems. The warming of the ocean because of climate change and global warming has its affects on ocean life. Coral in the Mediterranean, â€Å"is becoming bleached and no longer produces as vibrant of colors† (Global Changing Biology2005). The bleaching of the coral is not the only problem that affects the ocean. Fish and fisherman dependent on fishing are affected by the climate change of

Cognitive Dissonance in Marital Satisfaction Essay Example for Free

Cognitive Dissonance in Marital Satisfaction Essay Most people get married because they love their partner. They like the way they are with each other, honest, loving, understanding, fun, etc. Some are arranged marriage as they are unable to find the love of their life. However some get divorced as they are no longer compatible and they get turn off very easily. They are frustrated and bored. For those who want to continue to stay in an unhappy marriage due to many reasons such as the kids, their reputation, family, etc. as an alternative to divorce will ignore their feelings and convince themselves that the marriage is working well. They tend to adopt a cheerful attitude. They offered patience and understanding to make it appear as if the marriage was happy. Cognitive Dissonance is a feeling of discomfort caused by performing an action that is inconsistent with one’s belief (Franzoi, 2009, p.162). Basically it is a disagreement between ones personal beliefs and ones actions. It is the difference between how they would like to be and how they are. Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints, (2) seek reassurance after making a tough decision, and (3) change private beliefs to match public behavior when there is minimal justification for an action. Self-consistency, a sense of personal responsibility, or self-affirmation can explain dissonance reduction. (Socio-psychological tradition) (Festinger, as cited in Griffin, 2011) How can we observe â€Å"cognitive dissonance† in Marital Satisfaction? In Marital Satisfaction, we can observe cognitive dissonance in 3 different areas: Behavioural, Mental Emotional. Behavioural Observation There will be marital stress. They wear ‘masks’ at home and they will feel exhausted as they struggle with their life. Their journey will be full with pain and grief. They pretend things are okay in their marriage when there is distance. They say nothing is wrong when their feelings are truly hurt. They don’t necessarily lie to their spouse; they just shade part of the truth. They don’t feel comfortable being their true self with their spouse because they are afraid of judgment or mockery. They will purchase self-help books, confessed their feelings to a marriage counsellor or friends that they can trust. They offer patience and understanding to the spouse to make it appear as if the marriage was happy. They will smile and put on a happy face especially in front of the children to avoid them from knowing but will let out their true feelings and cry it out at night. They will lay awake at night and try to rationalize things that they have done so that it is acceptable. Their physical health will be affected as they are facing with too much stress in their life. They too may run into problem as they seem to be lying to themselves. Even though cognitive dissonance can resolve internal anxiety, it can also reinforce future bad decisions or behaviours e.g. lying Mental Observation Their mind will be filled with thoughts of whether they are doing the right thing. They feel turned off with what they are doing. They could not be themselves and their anxiety in wanting to be themselves and do what they like to do increases. They have sleepless nights thinking the sacrifices that they have made to make others happy when they themselves are not happy.. The dissonance caused by such contradictions will also create an unpleasant mental tension, which can range from minor irritation to deep pain as long as it continues. They are unable to relax and feel comfortable until they have been able to eliminate the dissonance or at least reduce it considerably. They can use Self-justification to escape from the discomfort. This is also a major threat to marital satisfaction because both partners tend to justify their behaviour in a way that allows them to be right while either explicitly or implicitly making their partner wrong. Emotional Observation They will be unhappy or semi-happy. They are unwilling to admit their frustration, acknowledge their crumbling marriage and obtain a divorce due to their culture, religion or the children. They constantly experienced a lingering feeling of doubt about the relationship. With that, they attempt to change their opinions to coincide with the behaviour they felt was expected of them and adopted a cheerful attitude towards their marriage to convince themselves that the marriage is working well. On the other hand, this can also make them become stronger in facing any challenges in their life. If they are optimistic, they will make the best of the marriage as the decision is in their hands. They are not able to be the person that they are but who they are might not be the best person. Cognitive dissonance can also reinforce future good decisions or behaviours e.g. more understanding, patient, increase communication between spouse, etc. Conclusion Successful marriage is not about getting their partner to do what they want; its about being who they are. This aspect of cognitive dissonance isnt bad; it can act as a motivation to be true to their deepest values, by making them behave in more loving and compassionate ways. It can help them change the unhealthy attitudes and behaviours. However, cognitive dissonance is most painful to people when some significant part of their beliefs about themselves is threatened. This usually occurs when they have done something that is inconsistent with their image of themselves. If a person has a fairly positive self-concept, believing herself reasonably smart, competent, and moral, she will use self-justification as a way to preserve her positive self-image.

Exploring The Concept Of Cubism Art Essay

Exploring The Concept Of Cubism Art Essay Cubism was one of the most influential art movements of the 20th century. It took place between 1907 and about 1914. The innovators of the Cubist movement were Pablo Picasso (Spanish, 1881 1973) and Georges Braque (French, 1882 1963). Cubism was one of the most significant changes in ideas in the history of art. It allowed for the development of many of the abstract modern art movements in areas such as Futurism and Constructivism. The one of the main characteristics of Cubism would be the presenting of a three dimensional object as an abstract form on a two dimensional surface. In order to achieve this, objects are defragmented, analysed, and reconstructed in an abstract form. The shapes are flattened onto the two dimensional surface of the canvas so that different angles of the object can be seen at the same time. Another distinct feature of Cubist paintings would be the breaking up and interlocking of background and object in geometric arrangement, creating a shallow sense of space. Both Picasso and Braque, who were living in Paris at the time, began the Cubist movement. They met in late 1907 and began developing the idea of Cubism in their works by using complex patterns of defragmented objects, continuous outlines, and a monochromatic colour scheme. The term Cubism can be sourced back to a conversation between French art critic Louis Vauxcelles and Henri Matisse in 1908. Matisse described Braque s paintings, which he had submitted to the Salon d Automne, to have little cubes . However, it was Vauxcelles who coined the term Cubism in a review about the Salon des Independants just a few months later. Cubism can be divided into two phases: Analytical Cubism and Synthetical Cubism. In the early phase, starting in 1907, objects were broken up, analysed, and put back together in an abstracted form. The use of the technique of representing various sides of an object at one time defined the work as Analytical Cubism. In 1912, the second phase came about, when Picasso and Braque began creating papiers colles. The technique involved pasting various types of paper in their work, which characterised Synthetic Cubism. The prominent influences on the development of Cubism were Cezannes later work and African sculptures. In Cezannes later work, Picasso and Braque admired his concept of simplifying objects by seeing them as basic shapes such as cylinders, spheres, and cones. By exploring these concepts further, representing objects various viewpoints at the same time, they revolutionised how objects could be visualised in art. In the beginning of the 20th century, Europe was discovering art from exotic continents such as Africa and Asia. Artists, such as Picasso, were inspired by the primitive and simplistic styles of the foreign cultures. Picasso had first seen African art when he visited the ethnographic museum in Paris in 1907. We can see its influence clearly in Les Demoiselles dAvignon (1907), the precursor to Cubism. In his painting, he deconstructed and rearranged the faces of two of women in his painting to appear like African masks. In doing this he created a direct link between the movement and its inspiration. The Cubist artists developed on the ideas of fauvism, the art movement that had gone before it. The Fauvists wanted to simplify art by going back to basics. They did this by using distorted images, bright sections of colour and flat patterns. Their name Les Fauves means wild beasts in French, referring to their violent approach to their compositions. Cubists took this idea a step further by using straight lines and geometric patterns. Analytical Cubism is one of the two main parts of Cubism. It was developed between 1908 and 1912 by Picasso and Braque. During this time they studied natural forms and deconstructed the forms into basic geometric parts on the two-dimensional plane of the canvas. Their only use of colour was a monochromatic scheme of greys and ochre. Many of their compositions by neutral colours that had no relations to the colour of the object they were depicting. Instead of focusing of colour, they concentrated on representing the natural world with shapes such as cylinders, spheres and cones. They used varying shades to create light and dark sections of their works to give their works a three dimensional quality. Examples of the early analytic phase would be Braques Houses at LEstaque (1908) and Picasso s Girl with a Mandolin. Synthetic Cubism was the second part of Cubism. It was developed by Picasso, Braque, and other cubist artists between 1912 and 1919. There was a noticeable change in the works of the Cubist artists in the second phase of the movement. Synthetic cubism is characterised by the introduction of collage and papier coll , which allowed them to explore the new effects of depth. The technique of pasting coloured or printed paper fragments, usually newspaper clippings or sheet music, in the paintings of the Cubists marked the first use of collage in fine art, and the basis for all subsequent collage techniques in the years that followed. The use of collage refined the idea of using found objects , objects artists came across by chance, and making them part of their compositions. The idea behind it was that art could be found in the chaos of everyday modern life. Examples of the synthetic phase would be Picasso s Still Life with Chair Caning (1912), and his piece entitled Pipe, Glass, Bottle o f Vieux Marc (1914). However, it is important to note that dividing of the Cubist movement into analytic and synthetic phases were not used by the artists at the time. The terms were coined by critics of the period. By categorising the Cubist works, it imposes rigid distinctions in the method of the Cubists. However, their techniques used in each phase can be seen throughout Cubist art. Braque was initially involved in the Fauvist art movement, but he moved away from this style in 1908 when he rediscovered Paul Cezanne and met Picasso. Braque responded to Picassos Les Demoiselles DAvignon by painting his Grand Nude in the cubist style of geometrisation of form and new spatial relationships . In 1909 Braque and Picasso started working together, using their various influences to develop a whole new way of depicting form and space. Although Braque started out painting landscapes with Picasso, they soon found the advantages of painting still-life s instead, such as them being able to see multiple views of an object as opposed to a landscape. They became close friends and worked closely together up until the First World War in 1914. The outbreak of war broke up their artistic collaboration as Braque was enlisted in the French Army and had to leave Paris. In the period between World War I and World War II, Braque adapted a more relaxed and open approach to Cubism. He was bolder in his use of colour and was less calculating in his depiction of objects. However, he was still powerfully dedicated to using the cubist techniques of fragmentation and simultaneous perspective. Before beginning the Cubist period of his art, Picasso became interested in African art, which was currently being brought into Paris museums due to the expanding of the French empire. These exotic artefacts inspired his work during his African-influenced period (1908-1909) and into his Analytic Cubism (1909-1912). During this time, Picasso was also inspired by the works of Cezanne. Towards the end of the nineteenth century, Cezanne developed the idea of painting a painting for what it was a two dimensional flat surface. From the Renaissance up until this point, artists had been trying to create the illusion of three dimensions within a painting, as if it were a window. Another technique of his, that greatly inspired Picasso, was to present multiple angles of an object all at once in a painting. His idea behind it was that the eye viewing the object does not stay fixed on one angle of the object, but instead moves around and receives various perspectives. When Picasso and Braque were introduced in late 1907, they formed a close bond due to their shared interests in Cezanne and the Cubist techniques Picasso was experimenting with in his painting Les Demoiselles dAvignon . In the painting, Picasso depicted the faces of the five women to resemble Iberian masks. The bodies of the women are angular and not in proportion. The changing perspectives, unnatural proportions and flat, mask-like faces in the painting shocked and confused it s viewers at first. However, these motifs were explored and developed by Picasso and Braque throughout the Cubist movement and a new style was born. At times during this period, the work of Picasso and Braque was so similar that they themselves could not tell them apart. Picasso, in his examination of primitive sculpture and masks, arrived at the conclusion that the faces consisted of a quantity of clear shapes placed side by side. He figured that the features of the face that divide up the face should be seen as distinct sections. As Picasso progressed through the Cubism movement, he began to paint just one object at a time, painting it from several different perspectives at the same time. Picasso was successful in keeping a balance between naturalism and abstraction in his work. Before his cubist phase, he painted predominantly natural compositions, but as he explored his Cubist ideas, his work became more abstract. The objects he depicted during the period were of distorted proportions and broken into fragments, but because he used simple objects, they were generally recognisable. Daniel-Henry Kahnweiler was a gallery owner and art critic during the Cubist movement and was largely responsible for the broadcasting of Cubism as a style of art. When Picasso and Braque were producing their Cubist works in Paris, there were but a few opportunities for their works to be shown, usually the spring and autumn salon exhibitions. However, in 1910, Kahnweiler who was also an art dealer sent works by Picasso and Braque to avant-garde exhibitions outside of France. This began a growing acceptance for Cubist art around Europe at the time. To conclude, the main features of the Cubist art movement are displaying objects from multiple viewpoints at the same time and intersecting the surfaces to create a shallow space. The Cubist art movement revolutionalised how space and form could be visualised in art. The movement, created by Picasso and Braque, paved the way for future art movements to be abstract and began the re-examination of how space and form interact that changed the course of Western art.

Burger King Company Business Plan

Burger King Company Business Plan Executive summary: This business case is mainly designed for planning about the franchise of Burger King Company while this company has been franchise from 1980 in UK and the franchise of this company brings the success in many times. Burger King considers franchise is one of the predominant ways of doing business. At present, the Burger King franchise is one of the greatest food service retailers which have 25,000 restaurants placed in more than 80 countries. For franchise of Burger King I have to find the location where nearby exists any franchise of Burger King. By franchise this; I have advantage of location because initially I have to invest from my own risk. Burger King never provides the financial support for franchise and fund must be gained from the non-borrowed personal source. And the statistical figure might be come up to about $2, 50,000. The key objectives of taking the plan of Burge King franchise to achieve profitability. Because the brand image of Burge King is already existed in market and it is more recognized. So, I can expand the market easily and profit can be achieved. Business opportunity: There is the opportunity to operate own individual or more than one store. For this reason, I choose the place for establish the franchise of Burge King at 68A, Hillingdon Garden, Northwood near Northwood Green Lane W-bound bus stop, any branch of Burger King is not placed in Northwood area. Not only this, there is the potentiality of huge customers and highest profitability because the product or menu of Burge King is already recognized to the whole world. Benefits: For Burger King, there is no need to think about new menu and the cooking employees are already extremely efficient and used with all tasks. In Burger King Franchise, risk is reduced to set up my own business where division of labour and turnover intensity of fixed menu grants for appropriate economies of scale. Another benefit is that any new products are no need to develop and dont require to conduct any kinds of market analysis. And also no need to think about brand name or image. Costs: The franchise cost of Burger King might be  £ 2,60,000 where I have to provide 30% of the worth which is considered as unencumbered finance and the rest 70% will be collected from the bank as a loan in order to favourable funding terms. Another cost is one-off franchise fee of  £ 25,000 and franchiser training program fee is  £5, 000 which is returned after finishing the training program. Miscellaneous cost: Rent which will be paid monthly on premises related to profitability and sales will 12%. A fee will be paid for use of the Burger King 5% of sales. National marketing expenses contribution 4.5% of sales. Returns: In a year, a cash flow will be made where the cash inflow and outflow will about  £75, 000 to  £1,00,000 per year. But this statement will not certain because it will be made before debt repayment. The return can be more. The return on investment will currently about 10% which shows the profitability rate of this business. Implementation plan: Paid initial franchise fee: 12th March 2010 Franchiser training program: 14th March 2010 (start) Go down payment to Mc Donald: 18th March, 2010. Service providing will be started from 1st April, 2010. Literature review: The report is mainly done on the business plan of Burger King Franchise. I take the business plan of franchise of Burger King, because of several reasons. Todays business world are very much competitive and its become tougher and tougher for successful in the business market. If a person want to start his business as an entrepreneur it may be impossible to become profitable in the business market. Because establishing the new business or enter the market as a new, it is quite impossible to set up his business or become successful. But if we take the plan of establishing the business as a franchiser then it will be easy to achieve profitability in our business. In franchise business, a recognized brand is already existed and all things are readymade in before. Just spend some money to buy it and start the business. Franchising can be defined as the exercise of using another companys brand image and their successful business model. Through this kind of business, we can avoid investment and liability over a chain. The key factors of adopting franchise the business are that we can get the business with a good track record of profitability and that business is easily imitated. Here, for making business plan, I adopt the Burger King Franchise because I want to be my own boss in my business, can trade a well established and high quality of product, continuous support, benefits from national marketing carried out by Burger King and they receive excess to business forecast information. The best example of franchising is the brand franchising of Burger King. Burger King allows peoples to establish their own business as Burger King Franchiser and grant the rights to set up their business. Under the Burger King franchise, the franchisee purchases the equipments, fittings and the permission to run the franchise for 10 years. All franchisees of Burger King Use standardized branding, menus, design layouts and administrative systems of Burger King. The Burger King franchisees also use the same standards and operating methods or manufacturing and maintain the quality of the menu of items. When offering menu items, the important thing is to remember to customers is that they have a choice. They have a huge number of options of spending their money and places to spend it. However, Burger King places considerable importance on developing a menu which customers want. Market research establishes exactly what this is. However, customers demands change time to time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers preferences. Therefore, Care is not only taken to affect adversely the sales of one choice by introducing a new choice, which will cannibalise sales from the old one (trade off). Burger Kings knows that items on its menu will vary in popularity. Action of marketing undertaken and the resources invested will be different depending on the stage a product as reached. For example, a new product launch will typically relate to television and other advertising support. In any time a company will have a products portfolio, where each in a different stage of its cycle. Some of Burger Kings options are growing in popularity while arguably the Big Mac is at the maturity stage. Information about market: Burger King is recognized as the one of the best known brands around the whole world. Branding is the term which formulated an image of an organization, service or product. The image of the brand focuses on the customers view on the organization. Brand image is mainly used while an organization shows their loyalty towards their customer through their products or services. A brand can be recognized by marketing communication methods such as: promotion and advertising which is used for developing the designs, colours and images. Similarly, Burger King is popular by its most familiar logo. The brand image is a significant factor for franchising. Because without strong brand image, it is impossible to become successful in franchising business. Burger King faces competition from other forms of businesses in all its market. In addition, there are some factors such as: economic, legal and technological changes and social factors and many other ingredients may affect the success of Burger King. Burger King franchising marketing consists of identifying the needs and requirements of customers and tries to meet theses demand in a better way than its competitors and by this the company can get loyal customers. Burger King has some competitors which are Mc Donald, KFC, Subway, Star Bucks etc. But among them Mc Donald is the main competitor. And in my new Burger King franchising place, these entire competitors branch are existed. If we focus on Burger King and Mc Donald then we can see the first difference between these two is that the Whopper and Big Mac. But both are concentrating on customer health and taste. Burger King creates the achievement place for children. From this sector, Burger Kind earns a get percentage of their profits. And it is seen that children are requested to their parents to take them to Burger King, while Mc Donald doesnt give any response to this. Another strategic difference between these two is adult advertising. Burger King mainly advertises their salads shows to specify the mothers who bring their kids in the sign of Golden Arched restaurant where Burger King uses other promotional strategy that is the advertisement of Stacker Sandwich which is made with the layer of cheese and meats which is stacking up to four burgers high. Sub way provides 265 calories in its meal, while Burger King provides a gluttonous 375 calories. Burger King promotes the healthy side of foods by providing salad and water; they are still promoting the Whooper, that doesnt really help the matter. On other hand, Subway promotes the fresh salad and 5 a day veg. Subway provides either sub with a cookie, crips and/ or drink. Where, Burger King provides Whooper, drink and a salad which probably is much healthier than the chips. Burger King which is treated as a fast food company also gets competition from Star Bucks. Though Burger King has the strong marketing growth in fast food business, but the intention of doing competition against Star Bucks carries some risk. It can shown from the research analysis that Burger King has the slow down services where the Star Bucks serves the customer speedy services. But on the other hand, because of slower marketing growth, Star Bucks stock has lost about half its value since last January. Chances of success: In case of Burger King franchising, I have to meet so many competitors like as: Mc Donald, Starbucks, Sub way etc and may be there create tough competition in the fast food market. But as a Burger King franchisee, I can say that there is the possibility of huge success and can be got reasonable returns from this business because Burger King is already market recognized brands and it also famous for its healthy foods which bring young people in the Burger King Franchise. Burger King Franchise business is one that can be beneficial for both franchisor and franchisee. So, while the Burger King Franchisor is benefited through the brand becoming more and more visible and gets franchise fees from the franchisee, the franchisee that is me, take advantage of working with recognized brand, on there chances of success will be more. Task 2: Project resources: Burger King is mainly recognized for its delicious burgers. In annual, Burger King plan to continue expansion. It is considered as a more suitable place for franchising to own. For becoming successful in Burger King franchising, I have to take care about franchising business requirement that is its required resources such as: financial resources, human resources, business experience, ongoing fees, training, raw materials, considerations, growth, and equipment etc. These resources are described below: Financial resources: Burger King franchising headquarters fixed the financial franchise requirement which should be minimum  £ 2,50,000 of non- borrowed personal resources. It is also said that since the cost of each restaurant does vary, the fee of franchise would also different, but the  £ 3, 00,000 is a standard requirement. Among this requirement, 25% is coming from the franchisee and 75% is coming from bank loan. Human resources: Burger King often wants to recruit high experienced people for joining its bandwagon. As a Burger King franchiser, I have huge business opportunities but for using these opportunities I need the high skilled and experienced people who are the efficient on managing or owning business units, low level workers who have the experience of serve the customer and also dealing with the customer. Store equipment: In case of Burger King franchising, there has to be signed an agreement for a period of twenty years. This agreements state that the ownership of the building including the property used such as kitchen equipments, seats, decorator, fittings are all owned by Burger King and are taken on lease by the franchisee. So, there is no need to spend money on purchasing these equipments because these equipments are already provided by Burger King. Staff training and development: As a franchisee, I take new place where any Burger King Franchise not existing of Burger King which is placed on Northwood. So, there is need to train myself as a franchisee and for this purpose Burger King provides training to franchisee for being able to run the business efficiently. For becoming a franchisee, every franchisee has to complete a full time training program for which franchisee pays money to Burger King after completing the training program this money is refunded to franchisee. This program is lasting for nine months. It is very much important for a franchisee to start work with Burger King, wearing the staff uniform and learning all things from cooking and making food to serving customers and also learn cleaning. Training is held on regional training centre focuses on areas such as: leadership skill, team building, business management and handling customer enquiries. The franchisees will have to recruit, train and motivate their work force, so they must learn the skill of human resource management. At the end of the training program, they learn about stock control and ordering, profit and loss accounts and the legal side of hiring, and recruiting staff. As a result, no franchisee of Burger King would have to ask a member of his or her staff to do something that they couldnt do themselves. Knowing this can also be powerful motivator of the staff. Burger King is not only providing the training to it franchisee, it shows that the success and profitability of Burger King mostly connected to the success of the franchisee. An experienced and high skill full professional consultant team offers continuous support on all things from human resources to accounting and IT business controls. These field consultants may become valued partners of business and are a sounding board for ideas. In case of Burger King franchising, I take the new franchise of Burger King and in accordance to Burger King franchising business, in existing business there is no need to recruiting, selecting and hiring and train the employee. Because the old one store, there is already all staffs are recruited and trained. And these staffs are highly skill full for doing all types of restaurant jobs such as: customer service, cleaning and managing the store also. Because, Burger King, whenever recruit staff on its store they at first give 3 or 4 days training to new recruited person so that he will be able to do his work effectively and efficiently and he doesnt face any difficulty in sensitive work that is servicing the customer. Cost of staff training and development: I already mention that in case of old one store there is no need to recruit, hire, select and train the staff because on that store all things are available in readymade. Not only staff, equipment and store are also placed in right position. And there is the huge possibilities of achieving profit because the cost is only occurred from rent, service fee, franchisee training fee, contribution to national marketing spend. And franchisee training cost is: 5,000 and it is also refundable. Sources of resources: Financial resources: An initial investment that is 40% of the total cost in case of a new restaurant 25% is needed to be paid to the company where rest of the money being paid in at least 7 years. In order to down payment, there also have to meet some specification. Burger King franchising financial resources are coming from non- borrowed and personal resources. It may be including of bonds, securities and debentures; cash in hand; real estate or business equity. In case of financing, Burger King doesnt provide any financial support though there is the possibility of getting the benefits of achieve loans at lower rates. In the time of franchise, Burger King has to be paid monthly rent and service fees. Source of financial resources: Obtaining finance for a new business is very difficult rather than obtaining funds for a franchising business. The key factors for easily getting funds for franchising business is previous track record of franchise business. Because brand and trademark is already established, therefore Burger King Franchise is considered a lower risk investment. Franchise Bank Loan: A franchisee can get loan from commercial bank where this type of bank offer loan to franchise business with lower defaulter rate. In fact, most of the franchising industries expand by taking loan from commercial bank at an average rate of 9 to 10 percent per year. Burger King franchising is also expanding by taking loan. Here, as a Burger King franchisee I also take the loan from commercial bank. If a potential franchisor has enough credit and seems to have the necessary skills to run the business, franchisors will usually helps with financing in any way that they can. Some franchisor may even pre-qualify potential franchisees in addition to helping them put together their loan application packages. A good number of franchisors offer financial help to the franchisee either by financing all or part of the franchisee themselves or by helping them in locating another lender. Other financial resources: I can also get financial help from limited partnership, taking loans from friends and family, and second mortgages on existing properties. In end, whatever means a franchisee motivates in financing their franchising, it is necessary to remember that they will need to pertain in making a detailed plan about a new business for showing to prospective lenders how the business will be run. Human resource: After considering about financial resources, I have to think about human resources that are about hiring, selecting and training employees. Without employees, a business operation cant run. Here, Burger King offer a limited scope for employee advancement to the level of management which may attract a few motivated persons, most of our work force will be young, inexperienced and just learning about job responsibility. High employee turnover must be expected as employees graduate from high school or college or move on to other work. Good management techniques can make a difference in keeping longer term persuade staff and present continuously. Task 3: Implementation of the project: Before implanting my project that is Burger King franchising in Northwood, there should be describe about leadership and motivation that is how Burger King leads and motivate employees to do their jobs. Leading and motivating employees on Burger King: Employees are considered as the most significant resources in Burger King. Basically, Burger King Company uses three different motivational techniques such as: financial encouragement, non- financial encouragement and social policy. These three factors are mainly described in Maslows hierarchy theory. According to this theory, all kinds of needs must fulfill one after another. The strategy and structure of Burger King Company represents that only the simultaneous fulfillment of employees need will be enhanced an employees performance. In brief, for enhancing employees performance and companys productivity, Burger King uses effective motivational system. In order to present situation, Burger King Administration staff use situational approach. On the basis of motivation theories, Burger Kings administrators have used particular motivational techniques. Having using the procedure of assembly line in food preparation, Burger King has assures the standard of quality and high performance. Basically, managers of different stores use different leadership management technique. But in Burger King Store, every manager use their own management techniques, some managers are stiff and some are easy. And some use the both the hard and soft techniques of management. In fact, there is the mixture of lay back (laissez- faire) and autocratic styles leadership. Burger Kings has achieved the status of one of the most recognizable franchises across the globe through a mixture of successful marketing, consistent service and product, and strong leadership. Burger King mainly uses the goal oriented and task-focused leadership styles that still exists in the corporation today. Project implementation: List of activities: Assess financial requirements. Meet the experience requirement as a franchisee. Fill up the franchise application form. Pay initial franchise fees and other fees. Make 20 years agreement with Mc Donald. Start the business. Strategic groups: For becoming successful in Burger King franchising, there are some key factors which I have to consider. These key success factors are described below: Price: People can get the facility of food started from breakfast to meal in the price sector. Whenever any person feeds his family to Burger King, he first thinks about its cheap price with delicious and healthy items. In case Burger King franchising, it should be considered by a franchisor about its competitive price advantage. Quality: Burger King is one of the greatest food retailers that has reached new peaks at what can be achieved out of a global business market. The burger and French fries of Burger King are prepared to look, taste and smell very similar across the globe, despite all the variations in environmental differences. And in Burger King franchising, standardization of quality is also important. Location: Location is very important factor for set up the franchising the business. For selecting the location, any franchisor should have to consider its competitor, its marketing environment and consumer forms. For that reason, as a Burger King franchisee, I choose place of Northwood, where the store of any franchise is not established or running nearby, through marketing it can be going good. Opening hours: Generally, stores opening hour is very necessary for set up a business. But it depends on different stores and different place. Numbers of Burger King franchisee stores are 34 and these stores have different opening time and end time. In my Burger King stores, the opening time is 8 am. I think this opening time is better because it is the right time of taking the breakfast and on that more customers can come to the restaurant. In case of considering strategic group, Burger King is now in group 2 i.e. the main market food retailers- compete on price, offer better ranges and better customer services. Selected marketing strategy: There are several strategies such as: Strategy 1: all unnecessary attributes are removed, leading to lower costs Strategy 2: offer a range of products but change a lower price. Strategy 3: hybrid strategies; combination of differentiation and price based strategy. Strategy 4: the product must be differentiated in a significant way that buyers are prepared to pay extra. Among these strategies, I take the strategy 3 that is hybrid strategy. This strategy is already used in my Burge King store and this strategy includes: Successful use of price or differentiation strategy can lead to opportunities to develop other strategy. Superior cost advantage of Burger King, which generates profit that is invested in differentiation without destroying the cost advantage. Differentiation may lead to high sales volume, economies of scale, and lower cost. But in Burger King, differentiation leads to lower cost. Implementation of marketing strategy: Marketing strategy is basically planned by considering the basis of competition and the standard of quality. Different marketers such as: niche, leader and followers select and implement different strategies in different ways. As a market leader, Burger King may choose to consolidate their position in a number of ways to help them achieve competitive advantage. They may: Exploit their superior cost structure. Raise barriers through marketing expenditure, blocking access to distribution channels. Buy competitors and close down their capacity. Among these ways, Burger King uses the first one that is exploiting their superior cost structure. Marketing mix: Product: When offering menu items, the important thing is to remember to customers is that they have a choice. They have a huge number of options of spending their money and places to spend it. However, Burger Kings places considerable importance on developing a menu which customers want. Market research establishes exactly what this is. However, customers demands change time to time. What is fashionable and attractive today may be discarded tomorrow. Marketing continuously monitors customers preferences. For meeting these changes, Burger King should introduced new products and phased out old ones, and will continue to do so. Price Value of customers perception is an important factors of the price charged. What a product is worth customers draw the picture of product on their mind. A product is a physical item and it has psychological connotations for the customer. There are some difficulties of using products low price as a marketing tool is that the customer may feel that a low price is symptom of compromised quality. It is very much important when deciding on the price to be fully aware of the brand and its integrity Promotions It includes marketing communication such as advertising which is conducted on TV, radio, in cinema, online, using poster sites and in the press. Other promotional sectors are sales promotions, point of sale display, merchandising, direct mail, telemarketing, exhibitions, seminars, loyalty schemes, door drops, demonstrations, etc. Marketing communications skill is to develop a campaign which applies several of these methods in a way that provides the most effective results. Place: The most important element of the marketing mix i.e. price is not just about the physical location or distribution points for products. Price gives emphasis on the management of a range of processes involved in bringing products to the end consumer. Monitoring controlling: Majority of the chain of franchising are controlling under both the outlet of company- owned and franchised. In previous, a manager was ran the business and in return he got the salary when the chain is the remainder of the profit. After the time change, franchisee keeps the profit after paying the applicable fees to the chain. Thus, when product is decentralized, then franchisee give incentives as a high amount which are very much significant for a large organization. As a franchisee, I have to monitor my franchise business because whether it is new or existing one business, every business should monitor by its owner, whether it is run properly or not, whether it gains profit or not, or whether it can satisfy the customer expectation or not. There also has the reason for monitoring the business. Such as: I have to see whether my business is going according to my plan or not also have to detect and react appropriately to deviations and changes to plans. As an owner of Burger King franchising, I have to monitor only its quality and its money. Because, other significant things such as: human resources, machines, materials, space, time, task etc. after monitoring these things, the output such as: progress, costs, job starts, completion, engineering or design changes and variance order also have to monitor. But in case of Burger King franchising, there is no need to monitoring the human resources or machines or materials these things. Because, in case of existing store franchising, there all ready all resources and material are ready. For my franchising business, I can visit the store from my head office on logically basis that means on the basis of specific reason. Monitoring technique: There are several techniques through which I can monitor and control the franchising business and these techniques are: Through meetings with clients, parties involved in project (contractor, supplier etc.) For schedule -update CPA, PERT charts, update Gantt chart. Using earned value analysis. Calculate critical ratios. Milestones. Tests and inspections. Delivery or staggered delivery etc. Among these techniques, for my franchising business, meetings arrangement is the best because through meetings I can interact with contractors and suppliers and can also monitor and control my business as a Burger King franchisor. Conclusion: This report is made for the purpose of developing a business plan for fulfilling the requirement of Management Research- Project Presentation assignment. The business plans, which is mentioned and on which basis whole assignment are made, is franchising of Burger King. Specially, I take the business plan of Burger King franchising because I have the interest on this that is how a franchising business can achieve profit or from where its resources collected and how this business implemented. About these things, I add on my report i.e. as a Burger King franchisor, how can I start the business, what should be my requirement criteria, what is staff training and its cost and how can I collect my human and financial resources. And the end on the report, I include implementation process, then the marketing strategy of my business and the last, how can I monitor and control my business and what techniques I can use. The whole report is made as a business report. A full list of references is included at the end of the report. Reference: http://franchises.about.com/od/financing/a/ease-financing.htm http://www.mcdonalds.com/countries/ireland/ireland_franchise/requirements.html http://ezinearticles.com/?Thinking-About-Starting-a-McDonalds-Franchise?id=2935173 http://www.articlealley.com/article_139666_50.html http://ivythesis.typepad.com/term_paper_topics/2009/01/mcdonalds-trying-to-sustain-their-market-leadership.html http://books.google.co.uk/books?id=7ctnVNMtBQgCpg=PA179lpg=PA179dq=leadership+styles+in+mcdonaldssource=blots=tYrvB7kzjrsig=NCLupDugA2IFJwo7MeMQ0BsTtTMhl=enei=ZaqZS_XqF5Dw0gSKu-H6Cwsa=Xoi=book_resultct=resultresnum=8ved=0CB8Q6AEwBw#v=onepageq=f=false http://www.ehow.com/how_2078345_buy-mcdonalds-franchise.html http://www.stanford.edu/group/siepr/cgi-bin/siepr/?q=system/files/shared/pubs/papers/pdf/06-22.pdf

The Art of Manipulation in Homers Odyssey Essay -- Homer Odyssey

The Art of Manipulation in Homer's Odyssey    They sit, entranced in the magic of his words. He pauses. On the edge of their seats, they await in silence his next utterance. The one spoken of is not a bard or man refined in the art of song, but rather a warrior scarred and hardened through intense conflict. He has a special mastery of the spoken language that enraptures his audience and a gift that endows him to command and persuade them without physical force. This man is a manipulator of words, a subtle combatant. The proverbial "He" represents Odysseus in Homer's epic adventure The Odyssey. Youthful Athenian men gained wisdom and admonitions about the machination of words by studying Odysseus's shrewd intellect, and in contrast the use of persuasion by Eurylochus whose ignorance brought about the demise of their comrades. The art of manipulation is vital to the survival and prosperity of men and women throughout The Odyssey. Odysseus exemplifies this distinctive quality, learning through his adventures how to better meet his needs through cleverly chosen words rather than vehement combat. Odysseus first reveals this gift of the gods, when he used trivial flattery and an appearance of humble supplication in approaching the Princess Nausicaa on the isle of the Phaecians. "At [her] knees," he comes before Princess Nausicaa cleverly appealing to her with questioning disbelief of whether she was "some goddess or a mortal woman." He then proceeds to draw upon her desire to wed with words that left questioning his own marital status, and sounded as though he were envious of the "most blessed among [the Phaecians] who with his wedding gifts would win [her]," the awe inspiring Nausicaa (89). At this moment in his life, Odysseu... ...e, the ability to manipulate words for the means of persuasion do not always have positive results. In the hands of the ignorant and irrational, persuasion becomes an evil that plagues all those who come in contact with and conform to it, but when used by the knowledgeable and thoughtful, manipulation can provide for the betterment of a society, such as the peace that ensues Odysseus's vengeance when Athena persuades them to stop the futility. Homer teaches young Athenians to be aware of the dangers of manipulation, rhetoric, and persuasion, but he also shows that a man who can do such effectively is deemed a leader, and that those who cannot are mere followers. Works Cited and Consulted Crane, Gregory. Calypso: Backgrounds and Conventions of the Odyssey,   Frankfurt, Athenaeum 1988 Homer. The Odyssey. trans. Robert Fagles. Penguin Books. New York. 1996.

Essay --

SARATU ELRUFAI M4 DANGOTE PLC Provides us with our needs†¦. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Board of directors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Strength†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Weakness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Threats†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. INTRODUCTION Dangote is one of the largest and most successful companies in Africa. The company is owned by the famous billionaire Aliko Dangote .The business is controlled by a great management team which consists of the President Ali`ko Dangote, Vice president, Sani Dangote, Executive director, Abdu Dantata, chief operating officer, Okakunlew Alake and other group directors. It has a reputation for outstanding business operation and products ‘quality. (Dangote, 2013) .The headquarters is in the western part of Nigeria, Lagos. The company’s enterprises include salt, sugar, cement, flour, pasta, real estate, noodles, fertilizer, spaghetti, oil, gas, steel, macaroni, logistics and poly products and runs in fourteen African countries. The following are their brands: Dangote sugar Dangote cement Dangote macaroni Dangote spaghetti Dangote Noodles Dangote flour Danvita Petit tomato paste Dangote salt Dangote snacks Mowa water Ziza milk Dansa juice Dangote rice STREGHTS The company has the second largest sugar refinery in the whole world. Dangote is the only company in Nigeria that provides all those goods and Nigeria depends on the company a lot. People in Africa prefer dangote because of their good quality products and that is the main advantage they have to others. The group consists of a good management team, which is also strength to them. The main character the group shows is loyalty. Dangote is well ... ... [online] Available at: http://www.blackentrepreneurprofile.com/profile-full/article/aliko-dangote/ [Accessed: 19 November 2013]. African Business Review (2013) Company Reports: Dangote cement plc.[online] Available at: http://www.africanbusinessreview.co.za/reports/dangote-cement [Accessed: 19 November 2013]. Dangote (2013). Dangote Group [online] Available at: http://dangote.com/aboutus/managementteam.aspx [Accessed: 19 November 2013]. Mail and Guardian (2013)Nigeria’s dangote uses $3.3bn loan to build Africa’s biggest oil refinery .6:23.Available at: http://mg.co.za/article/2013-09-05-dangote-33bn-refinery-to-turn-nigeria-into-oil-exporter [Accessed: 5 September 2013] Cement china (2013). Dangote invests $28M in Ghana cement packaging plant.[Online]Available at: http://www.cementchina.net/news/shownews.asp?id=7442[accessed November 21 2013]

Lie

Ruby Villainies Moline Miss Kim 10 Semester September/2014 Lying for what? Secrets are everywhere, all around the world going back and forth, you see or heard them everywhere you go. Everyone has secrets, like the government, friends, teachers, including your family; but have you ever considered why do people lie? Why do we keep information? Why do we not speak or say all what we think? And what are the consequences if I lie?People lie because of the fear of the consequence of truth, to appear to be important and to â€Å"protect† others. The reasons why people lie are so varied; now at days the two principal reasons are to avoid hurting the feelings of others or to solve or avoid uncomfortable situations; like when you tell the people you are â€Å"fine† when you are sad or depressed or when you say that you already have a plan when actually you don ‘t want to go out with someone, the common known as white lies.Another reason is to have a â€Å"good† self- esteem or being accepted by others exaggerating a situation (inventing stories) creating a fake impression to the there pretending being some else because she or he does not feel good about his or herself, in fact all of this is caused by the reason that she or he has a low self-esteem and they need to feel that someone worry about them; a good example of this is when you meet someone that doses ‘t want you to know who is he or who she really is, so they lie to you about their-selves.And the last reason is to avoid others of feeling fear or be concerned; like the ones the government says because they need to pep some information in secret, but all of this is bad, at the end it becomes a bad and destructive habit or you get into a point where you can ‘t stop lying, because you need to protect one lie you have said and even if you want to say the true, you can ‘t (it becomes a vicious circle); like Steve H. Said: â€Å"lies grow, they never stand alone, they need mo re lies to support the first lie.So, if you don't fess up immediately†¦ It grows like a cancer. It cannot be stopped; however all of this happens because we are not blew to say or hear the truth, we prefer to live on a fake reality that on the real world† When we lie, we are trying to deceive others, when in reality the only person you are fooling is yourself by trying to create a fake reality to Justify your mistakes and our lack of responsibility and actually at the end we end up believing them, a reality that we create.Like I have said, lying can become a destructive habit, it can hurt everyone around, destroy the credibility of the people and create distance between the liar ND the lied, when really think about it, there is not a reason to say a lie because at the end the truth is always discovered and the main reason why you start lying you hurt it and you will end losing. Or example a friend asked you how does she/he looks on a cloth and he/she looks horrible and yo u lie to him/her because you don ‘t want to hurt him/her feelings and at the end he/she discovered the truth, she/he is not going to believe on you again and you also hurt her/his feelings; so what is the point of lying? At the end the principal person that gets hurt is you; but in the other way you told her/him that she/he looks horrible, the only think that could happen is that he/she gets changed and that is all.Concluding all have said lying is bad decision that at the end the only person you are fooling more is you. So there is no reason to lie in any case, it is easy to say the truth first than then retract whatever you have said and try to regain the confidence of others after losing it, and that we have the ability to solve our problems and / or to adequately handle unexpected events. What happens is that we are such cowards that we decide to go for the â€Å"easy' and â€Å"secure† side and at the end we end hurting ourselves.